Rating: 
Summary: Killer book
Review: A good book is one that not only provides an interesting read, but gets you off the dime to DO something. Our company is large (40,000 employees)and we had ahuge gap between business and brand. After reading this book, my team and I re-org'd our company around the "superteam" model of brand building. Now we have cross-deparmental collaboration, plus a stable of small, best of breed external firms to give us some creative horsepower. The left brain's finally connected to the right brain, to quote Neumeier's phrase. We use the book to introduce new hires to the brand concept, then follow up with training on our own brand. This is the book that got us going. I recommend it to anyone who wants to incite change in their organization.
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Summary: Stunningly simple
Review: At first I was put off by the presentation of this book, with its extreme simplification and visual treatment. But now, after reflecting on it, I think the book is stunning. Branding is about combining images and words to make ideas clear and memorable. What better way to do a book on branding than by simplifying? One can still find the long, complex marketing books in the library. This is a book you will keep on your desk and refer to constantly.
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Summary: Commonsense Branding
Review: At last a book about branding by an experienced designer. Someone who understands and explains it simply, in a commonsense way without a need to impress their business school friends. Branding and how to manage it (without the undergrowth). If its guidance you require as opposed to theory this is the book you should be reading.
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Summary: It IS what they say it is!
Review: Can't fully explain the concept of brand to your clients? Now you can. Neumeier has made it easy for designers and clients. The book jumpstarts by detailing what brand is and isn't. Then it launches into the five disciplines of branding. The book states on the cover that it's only an overview. This is true, however, Brand Gap condenses enough wisdom in here to clearly define brand, show you why brand is more important than ever in today's economy, and more importantly, how its power can be harnessed (for good, not evil). I especially appreciated his thoughts on design & packaging and their impact on brand/brand awareness. You can save the ink in your highlighter -- every word is a gem. "Brand is not what you say it is. It's what THEY say it is."
Rating: 
Summary: Bravo!
Review: Finally, a book that slices like a hot knife through all of the turgid, pseudo-academic nonsense that surrounds branding. Neumier provides clear, unforgetable object lessons in a compelling, beautifully designed format. Students of branding will not find a better, more inspiring primer on this subject. Bravo to Mr. Neumier for using his unique career experience in design and business to provide the kind of compelling read that was long overdue in this arena. It has been placed on the course list for my graduate students and each new member of my team at Ogilvy recieves it alongside their other training materials.I wish I had written it myself.
Rating: 
Summary: The Brand Gap
Review: For anyone in the business of branding, marketing or advertising, don't waste your money on this one. The book is nothing more than fluff, with no substance or insight. A definite zero.
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Summary: Buy it (unless you're not interested in being successful)
Review: From our conversation with Marty Neumeier: "The Brand Gap is 'a whiteboard overview' that presents his unified theory of branding in a clear, direct and visually entertaining format. "Marty Neumeier talks about the relationship between a company's brand value and its actual market value, what a 'brand gap' is, his experience publishing Critique and what he really thinks about Meet The Makers."
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Summary: Brand Gap - A most readable short course
Review: I am completely enamoured with the style and content of Neumeier's new book and am recommending it to all of my clients! Having worked in the flavor and fragrance industry for my entire career I find this to be the perfect vehicle to explain one of the most powerful aspects of flavor and fragrance application in consumer products, packaging, and advertising - multi-dimensional and multi-sensory brand building! Neumeier's treatise is just too short not be read and enjoyed and applied to modern consumer product development and management! Trout and Ries; and now Neumeier to add meaning to it all! YEE haw!
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Summary: I'll join the club! Wonderful 5-star book!
Review: I came upon The Brand Gap in a hurry through Atlanta Hartsfield on the way to catch a plane to Houston. I read the entire book on that flight. Virtually every point and approach are applicable to my company (a leading publisher). Most of them will wind up in how we go about branding from now on. Not since Theodore Levitt's Marketing Imagination turned my head completely around (1983) about what marketing is and does, have I encountered such a clear exposition of what is happening and what to do about it.
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Summary: coudn't put this book down.....
Review: I can't believe how informative this book is.....
Short and very easy to read....it's one of the few books that I read in a day. Very useful...with amazing examples from author's working experience. I highly recommend this books to product managers, marketing managers, brand managers, product designers, usability specialists, and etc...... It's in my bookshelf right now.
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