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Rating: 
Summary: E-Marketing 2/E
Review: All of the basics and more, with lots of interesting examples!
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Summary: Valuable to read
Review: E-commerce is a hot issue. This book gives us lots of marketing concepts and it is valuable for marketing students to read. Also, it is helpful for those who are interested in doing business in the Internet. For example, how to market your products and service effectively via the net.
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Summary: Marketing viewed from multiple angles.
Review: I enjoyed the read becuase it wasn't the 1-man point of view like most books contain. It was a discussion from multiple angles and multiple points of view that lets you come out with your own perspective once you've read it.
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Summary: If you are new to e-marketing, great book to start....
Review: I had this book as part of my Master's Digital Marketing course at coloradotech.edu
Normally, these types of books are not very useful to me, as I've been on the web for around 8 years an am more familiar with how it works. I remember back when submitting a site to Yahoo was free. Then again, it took FOREVER to get listed.
Anyway, for those new to banner ads, paid listings, website promotion, affiliate programs, etc., this book may be for you.
For those that are already familiar with the objectives of conventional marketing, and the web, you may find a lot of the material more 'common sensical'.
I didn't give it 5 stars, because there are other books out there that describe e-marketing on a much broader scale, such as the book I had for my previous class: Electronic Commerce, A managerial perspective 2004.
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Summary: Good Book
Review: This book was part of our Internet Marketing Class.The book is very detailed and a must read for all Marketing Students and Professionals.
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Summary: This is the book to start with to LEARN internet business
Review: This was a text book required for a marketing class, but I would recommend it to ANYONE who is considering entering the e-commerce business arena. It is very thorough. It starts with the basics, but becomes rich in detail without becoming complex and over the head of the average non-techie. I strongly encourage you to read this book to grasp e-commerce concepts!
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Summary: Very difficult reading
Review: Unless you come from a strong marketing background, this is not the book for you. It uses a large mix of marketing and hybrid Internet-ish marketing terms that are very hard to understand. I'm using this book for class as a requirement towards an E-commerce/Web Administration degree and this will definately be one of the books I sell back to the bookstore after this term is done.One funny example the books gives is about domain names. They blame the downfall of Time Warners Pathfinder website on it's choice of a domain name .... Hello, what does Yahoo! have to do with a portal? What does amazon have to do with selling books? What does The Hun have to do with porn? Yet these sites are the biggest ones in their respective markets. There are many websites (free I might add) that can teach you more about marketing on the internet than this book can in it's random dribbling incoherent format.
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