Rating: 
Summary: Enjoyable Read on CRM
Review: Jill's book provides a comprehensive and in-depth view on CRM. As MBA/MS in Technology Management student, our learning team used it as a guidebook throughout the semester to explore CRM and related concepts. We felt fortunate that we picked this book, as it provided for us with a very solid business and technology understanding and enriched classroom discussions. Several of us who are particularly interested in CRM/Data warehousing-related applications found the second part of the book on "CRM Programs" very practical.It is also a very entertaining read. Jill is an author who can convey the complicated, dry ideas in an interesting and lively way. It is easy to follow Jill's thoughts - her very frank style will certainly invites you to further explore the field of CRM along with her. You will also enjoy the vivid illustrations.
Rating:
Summary: A rare piece of valuable knowledge, insightful and fun
Review: Ms Dyché dedicates the book to her mother, June Dyche, "who set the book-writing precedent early, and well". I would add, extremely well, and, with the book in my hands, have to also thank her for the excellent upbringing job. She introduces not only the how's of CRM but also, when appropriate, the why's, that is, not only the engineering but also the wisdom behind the subject. If a prerequisite to take part in a CRM project is to know what CRM is about and all critical issues in a successful CRM project, this book fulfills it.
Rating:
Summary: A rare piece of valuable knowledge, insightful and fun
Review: Ms Dyché dedicates the book to her mother, June Dyche, "who set the book-writing precedent early, and well". I would add, extremely well, and, with the book in my hands, have to also thank her for the excellent upbringing job. She introduces not only the how's of CRM but also, when appropriate, the why's, that is, not only the engineering but also the wisdom behind the subject. If a prerequisite to take part in a CRM project is to know what CRM is about and all critical issues in a successful CRM project, this book fulfills it.
Rating:
Summary: Not the Same Old Stuff
Review: Not the Same Old Stuff Most of the books and white papers on CRM fall back on the same old "culture and organization are the hardest part." I think this is because it's easier for authors to write about other people than it is to write about how to implement a project as complex as CRM. This book provides an implementation roadmap, which was worth the price of admission.
Rating:
Summary: Really Good !!!!!
Review: Really good. Reading this book was like being told what we should have done right the first time. My company has made all the mistakes the author cites in this book. Wish I would have found it sooner. I'm hoping I can use it as political ammunition if we get another shot at CRM...
Rating:
Summary: A thorough and friendly read.
Review: The CRM Handbook does a remarkable job defining CRM in its various categories (SFA, marketing automation, customer care, customer intelligence) but doesn't stop there. A reader can tell right away that the author has practiced what she preaches and each of the book's case studies (obviously these are some of her clients--they're more specific than the average case study)highlights an interesting passage of the company's CRM experience. Most ot the other CRM books I've seen shy away from details on CRM development, but this book tackles these critical issues delivering both the good news and the bad. Easy and often funny to read.
Rating:
Summary: Best book yet on CRM
Review: The great thing about this book is that it can relate to people just getting into CRM projects as well as experienced professionals. Her style of writing and uses of examples keep one interested, which I find is the best way to learn. Other books have been too dry or not meaty enough but CRM Handbook is interesting and informative. I highly recommend this book to anyone interested in really understanding what CRM is "really" all about.
Rating:
Summary: Still the best one out there...
Review: There have been some late-comers on the CRM landscape, but I still think this Handbook's the best one by far. The only explanation for the incendiary review below is that the reviewer 1) didn't read any of the other CRM books out there or 2) must have an agenda. (A competitive author, perhaps?) Anyway, as someone manages customer relationships on a daily basis, I still say this one's the best introduction to CRM for both businesspeople and IT types. (And beware those that doth protest too much!)
Rating:
Summary: Still the best read on CRM
Review: This book is one of the best reads out there regarding CRM. It's clear, readable, and full of real world examples. This book focuses on what a business person needs to know -- without teaching them IT-level details. I don't want to become a CRM developer -- I want to understand what CRM is and how I can benefit from it. This book responds to that need.
Rating: 
Summary: Jaguar
Review: This book is so damned stupid that i cant help warn other people not to buy it .To read this is absolutle waste of time .
It just does not tell you anything it tell you million things which are horrendously wrong for eg check out the defenation of WAP. If thats not enough check out page 130 which attempts to tell in indirect way whats a non crm data (ERP,SCM,ecommerce,billing,product,financial !!) .I guess this is real fun ,some sorta joke i guess .The case studies (if you can call them case study) does not give any business case but hero worship one random indivdual on his/her idea of life .looks like Some celebrity interview.The checklist are another piece of junk : Dont buy the book for them i can sumrise all of them here (make sure ever body is ready,choose a smart team,pace it write ,dont overdo anything ,get non flinching support from the top mannagment and yes refine business process and keep a look on what is going wrong) .
The treatment of analytical CRM gets you wondering - is Dataware house some sort of a beast which once installed can answer anything from celestial movement to next big earth quake .The author treats herself as an oracle ..Big car makers in USA wanted to know more about customer but didnt hava a clue how to use the data .Another sample (Tom Seible and Mr Dell Spends some err most !! of the time with their customer -SO !!!) .The Author is pretty impressed with some buzz words with no clue what they are.Also you would see handheld is not handheld its Handspring !!(as its more suited to CRM).one point says handhelds are replacing laptops in the field ..So (this is meant to humour you )should you sell your notebook manufacturer stocks..Goddamnit where on earth an employee is goign to see his enterprise portal (which is in authors mind a replacment of SFA!!) when he is in office -on handheld err..sorry..handspring !! or perhaps internet cafe .This is so bloddy stupid that please buy the book and see for yourself -it has a plus too...You get a feeling that you can write a book on anything .I am writing a book on how to launch a rocket !!cheklist (see the pilot is not a nut,Fuel is right ,no parts are faulty !!).The book stinks .I cant belive the guys who wrote good things about it .And Addison Wesley -i thought they were good guys !!unbelivable.This book wont even give you a defination of CRM....
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