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Internet Business Models and Strategies: Text and Cases

Internet Business Models and Strategies: Text and Cases

List Price: $72.81
Your Price: $69.17
Product Info Reviews

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Rating: 5 stars
Summary: what an intellect book
Review: this book is definitely for them who are pretty smart. actually this book is a little bit hard for me to understood. but still this book is comprehensive, helpful, resourceful, and interesting eventhough this book is diffcult enough. personally, this book will guide me all the way through my study.

Rating: 5 stars
Summary: what an intellect book
Review: this book is definitely for them who are pretty smart. actually this book is a little bit hard for me to understood. but still this book is comprehensive, helpful, resourceful, and interesting eventhough this book is diffcult enough. personally, this book will guide me all the way through my study.

Rating: 1 stars
Summary: Boring Book
Review: This book is so bored because I don't like to read it.

Rating: 3 stars
Summary: internet business model
Review: this book really helpful for all students that really interesting with ecommerce.Not really difficult and easy to understand when you reading.Good Words and conceptual.And off course all reference up to date.

Rating: 5 stars
Summary: Grounded in the Hype
Review: This book uses proven business models and applies them to e-commerce. The e-hype many books adopt is avoided here. This book provides good information for making intelligent business decisions.

Rating: 5 stars
Summary: Second edition a significant improvement
Review: This is one of the few texts on E-commerce that is both comprehensible and relevant, and useful both to academics and practitioners. In their second edition, the authors have fleshed out several chapters that were rather sketchy in the first edition, and have updated the cases. The study of Microsoft's Xbox is especially interesting, and the Beyond Interactive case, focusing on the firm's efforts to deal with the rapid decline of advertising revenue, is poignant.

Like any text, parts of the book could be improved. I find the treatment of valuation (Ch 8) superficial, despite the inclusion of several equasions, and the authors should have validated the component measures approach recommended in Chapter 9 before presenting it again in this edition. Also, I'm not sure the Porter model recommended in Chapter 11 really fits the dynamic context of the network-based firm. But these flaws are minor compared to the high level of clarity and structure the authors bring to the subject. Highly recommended for MBA classes in e-commerce and seminars in strategy.

Rating: 5 stars
Summary: Internet Business Models and Strategies: Text and Cases
Review: This well written book, i.e.,Internet Business Models and Strategies: Text and Casesby Allan Afuah is an amazing guide to show how to value Internet efforts and create a business model, with 14 case studies from such companies as Microsoft, Netscape and Hotmail.


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