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Summary: Included in a Dutch Internet Commerce course at the Open Uni
Review: A very up to date book with lots of examples, exercises and recent links. It gives kind of a mind map for the ones who are new into e business.
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Summary: Not an easy read
Review: As an E-Commerce professional and instructor, I found this book a little intimidating for beginners.I used this book as a textbook for teaching an E-Commerce overview course for students working towards a Marketing AA degree. This book was not easy for the students to grasp and the writing was full of jargon that is not exactly industry standard. It would be more appropriate for upper class business majors or MBAs. Not the best introduction to the subject matter. However, on the plus side, the book is well organized and quite meaty for those really interested in learning basic E-Commerce concepts.
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Summary: Complicated basics
Review: How on earth is it possible to make even the simplest of theories so complicated? The book is absolutely stuffed with useless words and figures. If the authors did not get paid per word, I am sure they could have written a splendid book with one third of the pages. The price is exorbitant, and what you get for more than a hundred dollars is close to nothing. Do NOT buy this book!
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Summary: Electronic Commerce: A Managerial Perspective
Review: I am a big fan of the tech books of E. Turban. His Decision Support Systems & Intelligent Systems was my first intro to his spin on tech topics. He and his co-authors have put together a really nice guide for management still in the "chin stroking" mode on what to do with E-Commerce. It is also a great textbook for undergrads/grads in a business school. Check out his table of contents--it hits all the bases to help management avoid the black holes and pot holes to make a smooth transition into the new economy.This book is a great place to start.
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Summary: Electronic Commerce: A Managerial Perspective
Review: I am a big fan of the tech books of E. Turban. His Decision Support Systems & Intelligent Systems was my first intro to his spin on tech topics. He and his co-authors have put together a really nice guide for management still in the "chin stroking" mode on what to do with E-Commerce. It is also a great textbook for undergrads/grads in a business school. Check out his table of contents--it hits all the bases to help management avoid the black holes and pot holes to make a smooth transition into the new economy.This book is a great place to start.
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Summary: Ridiculously Boring
Review: I am a full time student in a computing program which believe me, requires reading some boring books, but this one takes the cake. The way it was written simply does not flow. It was the only textbook I have read so far that literally put me to sleep. The content is very repetetive, and features graphs that are truley unintelligable. Skip this book unless you absolutely must purchase it for school.
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Summary: Business-to-business
Review: I found this book to be useful in the workplace. It provides insight to businesses on things from customer service to online ordering to tracking information.
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Summary: Big Disappointment
Review: I had used a book by Efriam Turban in a course I took several years ago in Decision Support Systems and was excited to find that he had written this book on Electronic commerce. I'm sorry to say that I found this book to be a big disappointment. This book, even though it was just published less than a year ago, is really out-of-date. Just one example: Chapter 5 lists a total of 36 references, but only ONE is from 1999. I'm sorry, but references to what was going on in e-commerce in 1995 and 1996 just aren't all that useful today. The topics in the book are scattered and not well organized. It is really clear that four different people wrote the book because the writing styles change from chapter to chapter (shouldn't a publisher have an editor fix this kind of problem?). One example: the term "cookies" is formally defined in three different chapters. Also, a number of figures (especially in the earlier chapters) have been recycled from Turban's other books. Not much of a value-add there. There are some pretty big holes in the coverage, too. The book doesn't even mention important things like rational branding, permission marketing, or electronic customer relationship management. And it provides very light coverage of important topics such as supply chain management and virtual private networks.
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Summary: Boring
Review: I will make a recommendation on my course evaluation to have this book removed. It has got to be the most boring, repetitive, padded text I have had the misfortune to use in many years!
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Summary: Written in a hurry
Review: It was pretty obvious that this book was written in a hurry to tap the academic market and current interest in electronic commerce. While the book is fairly well organised, the number of typographical errors and calling URL - universal resource locator, would mislead a newcomer to electronic commerce terminology and makes reading rather unpleasant.
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