Rating: 
Summary: I browsed through it at a bookstore & this is what I thought
Review: There might have been some mumbo-jumbo in the beginning, but the most valuable thing in the book is about search engines.You can forget about everything else (auctions, etc)... everybody knows the basics of the internet. I'll tell you straight up front... understanding the search engines is the only key to making massive cash. This book describes many things on search engines that I never knew. It is good if you want to get your site known to the public's view. Do not buy this book - I repeat - DO NOT BUY THIS BOOK. I don't want anymore competition from the millions already in business. Or soon, nobody will make money on the internet. It's a good source of information - information that you can use. For those who think it's a get rich quick scheme, good - you deserve to feel duped due to all your greed and expectations. I learned the secrets behind the search engines - I'm satisified with the information.
Rating:
Summary: The manual on making Internet money
Review: This book really gets down to what it takes to make money on the Internet. He has done it himself and also interviewed the winners and documented step-by-step how you can do it too.
Rating: 
Summary: Treatise on Internet Marketing
Review: This book offers a blow-by-blow account of a successful internet campaign. Allen is applying the same principles he used to demonstrate Nothing Down real estate purchasing now to internet marketing. Its very detailed and very educational. The bad reviews are basically naysayers who want a million dollars on a silver platter. Unfortunately, you have to take risks and go to work.
Rating:
Summary: This book is right to the point but not without drawbacks
Review: This book is not without drawbacks, but let me start with its strengths: (1) This book is extremely PRAGMATIC. The author excels in cutting to the chase and presenting a practical book on how to market your business in a web setting.
(2) The first section which presents the argument that in order to be successful you must first find or breed your own pond of "hungry" customers is particularly impressive. It illustrates the importance of serving real customer's needs. When this task is achieved, you have won half the battle.
(3) The rest of the book goes on to present many many practical ways on how one could use joint ventures, affiliate programs, selling information, advertising, infrastructure and auctions to generate multiple streams of income.
(4) All these areas are actually examined in a lot of depth and provide a lot of insights.
(5) The energy the author exudes is infectious. It makes you excited and want to go and do something right away. Now the not so good stuff: (1) The examples he used (his very own marketing schemes) border on what we would call 'how to get rich quick junk mail'
(2) His claim for making a lot of fast money is misleading (although in the book he actually confesses over and over again the need for PREPARATION) before one could 'show off' your ability to seeminglhy make money like magic
(3) Some of the strategies he talks about may already be out-dated and relegated to be ineffective by current e-commerce proper practice standards
(4) Yes, sometimes the book does sound like those highly exaggerated informercials which encourages you to buy more of his products! Despite the drawbacks, this book is still a lot more useful other e-commerce out there. The book is filled with a lot of useful pointers, advice, and tips that I am sure one could use by simply re-employing/refining them to match your needs, perhaps in more subtle ways to get your customer's attentions. This book is definitely worth checking out.
Rating: 
Summary: A good read but better recommendations below
Review: I have read numerous books about the Internet, business strategy, permission based marketing and leadership books. Robert Allen's Multiple Streams of Internet Income is a pretty good read. If there is any value here it is that he shows you what he did to generate money on the Internet and he takes people from beginning to end in what makes a website effective, how to generate different kinds of revenue and how to market the website. Like others, I must say that his comments about making $24,000 in 24 hours is quite misleading (I didn't think I could because I knew it was too good to be true.) Those that thought they could must have been looking for the quick buck. Mr. Allen had a long list of subscribers he had accrued, which he used to generate the revenue. This is what permission based marketing is all about. His example clearly illustrates the value of selling information-based products on the Internet. I must confess though, he was hyping real estate when tax laws favored that and now he sees everyone running to the Internet so he writes about how to make money there. It reminds me of that Don. C guy with his infomercials (LOL). Kinda sleazy....... Hoping to start my own Internet-based business within the next two years, I have gained significant insight through my readings. I believe people should read about viral marketing and permission based marketing (examples are in the book). The biggest problem with the Internet is that competition is HUGE! It boils down to who can get to the customer first and then who can cost effectively generate a profit from these customers. That means providing them value above and beyond what they perceive they are paying. This book doesn't touch on the economics of that well enough. That is why so many dot.com businesses are gone today. They had no business sense at all. Bottom Line: I give it a 3 star rating for a pretty good effort but not the best book to read. For those looking for good reads I suggest Seth Godin's Permission Based Marketing or Kim MacPherson's Permission-based E-mail Marketing That Works! If you are looking for good viral marketing books Seth Godin's Unleashing the IdeaVirus, Emanual Rosen's Anatonomy of a Buzz and Malcom Gladwell's The Tipping Point are good reads on the subject in that order.
Rating: 
Summary: Take it for what it is worth.
Review: After reading the book, I have to admit that my impressions are somewhere between the two extremes expressed by other reviewers. Certainly, the hype is spread exceedingly thick throughout this book(and the "circle of glowing expert reviewers", created by fellow authors, is getting more and more transparent) but the book does get you thinking, and there is something to be said for that. Unfortunately, if you pencil out some of the ideas that Allen puts forth, such as the impromptu building of a storefront on what is no doubt an affiliate site of his, the only ones that make money are Allen and his affiliates. It also seems like a disproportionate number of referrals (as well as some of the glowing reviews) come from readers who hail from Utah - Allen's neck of the woods. So while there is not much hope of achieving the outstanding results that Allen chronicles on his own behalf (unless of course you already have a huge opt-in email list of your own), this book does have some merit in terms of getting your mind to wrap around some of the concepts in a practical manner.
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Summary: How Ordinary People are Extraodrinarily dumb
Review: Firstly, I didnt read this book. What I did read are the stupid book reviews who actually believed they could make money by givin g money to the con artist who wrote it. Its amazing how many people fall for get rich quick scams. The only person getting rich is Mr Allen - who I give credit for moving his scam to the new-age. Unfortunately for all those readers, you would have done better to invest those odd dollars in a cheese burger chain for lactose intolerant people. This book gets 5 stars for Mr Allen's genius- and in so doing, he really did make money from this book!! as to all the dumb readers - 1 star!!
Rating:
Summary: Paying for Advertisements
Review: This book has some good ideas on how to make money on the internet, but the ways to go about them are hidden behind advertisements for the guest writers in the book. If everyone who reads this book went to the website of Robert Allen and the guest writers, they would make a fortune off of the internet. There are better books out there that can help you out with making money. Robert Allen is a great motivator and can get you pumped up, but this book is nothing but a series of advertisements for himeself and his friends. Save your money.
Rating: 
Summary: What a ripoff !!
Review: I should have paid attention to the other reviewers. This book is nothing more than a self-serving description of the author's well-established online business. Technically, his tactics and manipulations may not be dishonest, but they are definitely misleading. I had not heard of Robert Allen before reading this book, so I didn't know that he had such a following. I think that the rave reviews must come from his disciples and the poor reviews are from schmucks like me who know that get-rich quick schemes are too good to be true but nevertheless are hoping for some useful information.
Rating:
Summary: Misleading, but...
Review: On the dustjacket, it says "Would You Like To Make $24,000 In Just 24 Hours? If you answered "YES!", then you need look no further than" [this book]. "You'll learn six surefire methods for making serious money online -- even if you're a 'non-tech' person -- in the least amount of time using little or none of your own money!" AND "Earn profits in just ONE HOUR -- starting from scratch" What they neglect to tell you is that the way this was done (by author, Robert Allen) was using his own opt-in mailing list, selling his own well-known and best-selling products. This is a great book if you already have a web presence and wish to get marketing ideas. However, if you're like most people (myself included) looking for ideas on making money online and you don't already have a marketable product, look elsewhere.
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