Rating: 
Summary: A starting point
Review: As a text, this is about the only game in town. And it certainly shows a lot of work in assembling sources and so forth. Especially if you are coming at this filed from scratch, this book is a decent place to start. But you may find yourself longing for deeper insight--less mere summarization of other sources and more maturation. And the support materials seem to be rather thin. But remember, Ward got his book written, and that, in itself, says a lot.
Rating:
Summary: A starting point
Review: As a text, this is about the only game in town. And it certainly shows a lot of work in assembling sources and so forth. Especially if you are coming at this filed from scratch, this book is a decent place to start. But you may find yourself longing for deeper insight--less mere summarization of other sources and more maturation. And the support materials seem to be rather thin. But remember, Ward got his book written, and that, in itself, says a lot.
Rating: 
Summary: Bringing Order to the Chaos of the Internet
Review: Hanson's textbook strikes just the right balance between technology and overall, general knowledge of the Internet. The background chapters in Part 1 on the Digital World, Networks and Internet Business Models are informative but not overwhelmingly technical. The chapters in Part 2 (Online Marketing Themes) are really interesting, in that they point out the many differences between marketing in the real world versus marketing in the virtual world. Topics such as Personalization, Traffic and Brand Building, Online Community, and E-Commerce are really the "meat" of this book and are informative as well as easy to read with plenty of current examples. The challenges of developing and documenting the "principles" behind the amorphous, nebulous, fast-changing Internet are significant, but Dr. Hanson has certainly succeeded in producing a viable, useful resource. I'm sure he's busily working on an update, and I will look forward to reading anything he has to say about marketing in Internet time.
Rating:
Summary: A terrific book for a course in Ecommerce and Marketing
Review: I have adopted this book as a required text for an Ecommerce and Marketing course that I am teaching during the Spring 2000 semester at Boston University. The text is well-written and presents a fine blend of theory and practice. Hanson is true to the title of his book as he provides some "principles" that should indeed endure. Given the rapid pace of change in e-commerce, this is commendable. I believe that this book offers a great introduction to anyone who wants to either practice or simply learn about Internet marketing.
Rating:
Summary: Great Textbook
Review: I use this book for my classes in eBusiness & Supply Chain Management and the students are impressed about the richness of the book
Rating: 
Summary: A second edition is urgently needed
Review: I used the first edition in one of my e-commerce courses. While the book migth still deserve 3 stars it is very much dated and my students had to do much additional research in the net to round most of the topics.
Rating:
Summary: Don't be scared off by the title
Review: I've had an opportunity to read an advance copy; I think this will be a work whose importance stretches far beyond the narrowly defined world of marketing. Hanson offers a fine primer on how the Internet offers almost everyone the opportunity to build one-to-one business relationships. Anyone whose economic interests are affected by the information economy -- retailers, publishers, creators, strategic planners, just about anyone in business today -- should learn these lessons.
Rating:
Summary: Great Book !
Review: Principles of Internet Marketing is the best book that I have ever read concerning Internet Marketing. The Quality of exemples and the scope of chapters make the book a "must read" for everyone envolved in e-commerce.
Rating:
Summary: Great Book !
Review: Principles of Internet Marketing is the best book that I have ever read concerning Internet Marketing. The Quality of exemples and the scope of chapters make the book a "must read" for everyone envolved in e-commerce.
Rating:
Summary: Worth every penny!
Review: This book overwhelmed me with its broad coverage of internet marketing principles. It is required reading for my MBA students in marketing strategy because it is so clearly written. Many Internet books are either too technical or too shallow to hold my interest as a marketing professor. Every time I return to the book, I learn more about the Net. Hanson provides tremendous value and should be commended for including so much relevant information in an easy to read format.
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