The 22 Immutable Laws of Branding

Rating:
Summary: Simple and concise concepts with excellent examples
Review: This is a great book on marketing. The "laws" are backed up by common examples and analogies such as McDonalds vs Burger King and Charles Lindburgh (the first to fly across the Atlantic) and Hinkley (the second to fly across the Atlantic).... which name do you remember the best?

Rating:
Summary: A must have...
Review: This was the best audio tape I have ever heard. I learned so much about branding and it will be very useful in establishing our clothing company to be a national player.

I recommend this for all marketing personnel