Rating: Summary: Wish I could say it's good, but I cannot Review: This book is full of obvious, outdated and sometimes poor advice. The title suggests it gives 101 ways to promote your site. Many of the 101 are really ways to avoid turning people away. For example, #11 is "Beware of the Little Yellow Sign."On the plus side, there are some good ideas in the book, it's just that your web promotion research dollars should probably be spent elsewhere. Certainly I would not purchase this as my only web promotion book (and fortunately I did not).
Rating: Summary: You already know most of the material covered in this book Review: This book is not intended to get you the top search engine rankings that you have been looking for I knew all 101 of the 101 tips provided, and I am in no way a successfull web promoter (yet :) ) They range from starting up a mailing list to trading links to others. This book is not about attaining visitors, but rather on keeping people coming back to your site. Not much help if your site doesnt get any visitors to begin with :)
Rating: Summary: A great book Review: This book is the only one you will ever need to promote and add traffic to your website!!
Rating: Summary: Better Than Most Review: This is an advanced book about utilizing Internet technologies and streetsmart promotion techniques that have worked well for many popular sites. It uses an integrated model of high quality content, user interaction, viral marketing and real world e-commerce examples to help your site gain more users. Most of the topics are not new, but they are packaged with creative insights and strategies. The author wrote with such an intelligent and witty style that I found myself enjoying the reading. The book doesn't always cover all the details for each of the 101 techniques. But for the size of this book and the number of techniques it tries to address, I'm quite happy with it.
Rating: Summary: Great book, useful items Review: This was a great little book, filled with things almost anyone can do on any number of levels. From larger sites to small and independant ones, this will enable people to start building their online business. The one drawback that I saw was in the strategizing behind the plan. How to create a cohesive plan out of all these elements. A book called Make Your Website Work For You is one that might fill in the gaps here. Otherwise, it's a great book.
Rating: Summary: New to eCommerce? This book MIGHT help... Review: Wow...I purchased this book based on the reviews. I was a little put aback by the "fishies" on the cover...and with just cause. This book captures the essence of eMarketing at a 5th grade level. If you are looking for a read that will "get you started down the road to Internet Marketing", you may get some value out of this publication...if you are a semi-seasoned Internet marketer (or Marketeer), this book lacks substance enough to justify it's price, new or used. After receiving this book, I was honestly shocked at the "good reviews" this book has gotten from other readers...the author must have a lot of family and friends.
Rating: Summary: New to eCommerce? This book MIGHT help... Review: Wow...I purchased this book based on the reviews. I was a little put aback by the "fishies" on the cover...and with just cause. This book captures the essence of eMarketing at a 5th grade level. If you are looking for a read that will "get you started down the road to Internet Marketing", you may get some value out of this publication...if you are a semi-seasoned Internet marketer (or Marketeer), this book lacks substance enough to justify it's price, new or used. After receiving this book, I was honestly shocked at the "good reviews" this book has gotten from other readers...the author must have a lot of family and friends.
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