Rating: 
Summary: Six Captivating Biographies...
Review: This is a true page turner. Nancy Koehn digs deep into the hearts and minds of six incredible entrepreneurs. Through the intricate details of the successes and failures of these business pioneers, Nancy Koehn brings her subjects to life and teaches us unforgettable lessons in the process. This book is ideal for any avid reader of business biographies or history as well as anyone who spends time thinking about branding or marketing. Even the non-business minded reader is guaranteed to be entertained. And if you liked biographies and stories of great human accomplishment like "Titan" and "Undaunted Courage," you will love "Brand New."
Rating:
Summary: A Tour-de-Force
Review: This is one of those rare books that is both a work of exceptional scholarship and a great read at the same time. It will appeal to many readers: those interested in what makes a succcessful business or brand; those interested in socioeconomic and cultural history; and anyone interested in food, clothing, makeup, or computers. There's something for everyone. Scholars will be impressed by the breadth and depth of the research, and laypeople will find it hugely entertaining. A must-have.
Rating:
Summary: Brand New.
Review: Through a series of portraits of entrepreneurs, including Henry Heinz, Marshall Field, Estee Lauder, and Michael Dell, the book demonstrates how each was able to forge effective connections with consumers. The process of building a brand was less the result of a single strategic coup, than an ongoing series of calibrations, matching the entrepreneur's own creativity and design to the shifting needs and wants of consumers in a particular historical context. The book makes for engrossing reading and is populated with interesting, at times eccentric, and most of all highly-successful entrepreneurs. More than a collection of biographical profiles, the book provides an overview of the workings of America's vast retail network, discussing the variety of ways products are bought and sold-through department stores, over the telephone, and in highly specialized shops. It also contains a wealth of statistics-on coffee consumption, personal computer sales, household income, the number of televisions owned, etc.-that document the growth of the consumption-driven economy.
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