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Rebel with a Cause : The Entrepreneur Who Created the University of Phoenix and the For-Profit Revolution in Higher Education |
List Price: $27.95
Your Price: $17.61 |
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Reviews |
Description:
Rebel with a Cause is the straightforward memoir of an unconventional teacher turned businessman who founded the for-profit University of Phoenix despite enormous opposition from the traditional academic establishment and, in the process, helped permanently transform America's system of higher education. Beginning with his birth in a backwoods log cabin and life-changing experiences as both a merchant marine and union organizer, the book thoroughly recounts the many obstacles that John G. Sperling overcame as he evolved from an unhappy Cambridge-educated professor into a rookie middle-aged entrepreneur who parlayed his $26,000 life savings into a company that now boasts more than $500 million in annual revenues and a market capitalization of nearly $3 billion. Along the way, it reveals Sperling's decidedly unorthodox views on corporate social responsibility, education's role in the global economy, business practices in general, and even the legalization of marijuana. "I'm still an opportunist, still get into a lot of conflicts, and still find risky ventures exciting," explains Sperling, now 79. Some may find it a challenge to wade through his blunt, just-the-facts-ma'am prose, but those who persevere will discover a first-person saga that paints an enlightening picture of this iconoclastic executive as well as the industry-altering enterprise that he almost single-handedly built. --Howard Rothman
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