Rating: 
Summary: One of the best
Review: Brian Tracy has been a favorite for about 15 years. His approach to sales is direct and to the point. He discusses the importance of relationships, of having the customer know you care, of good listening and question asking. He speaks about solution selling and consultative selling. Brian has taken more than 20 years of his experience, successes and mistakes, to come up with this incredible program. I prefer the unabridged version, but this abridged version provides you with some very valuable information, strategies and techniques. For those who found Brian Tracy's work lacking, I wonder if they really listened to the program? I also wonder if they are nearly as successful, in career, personally and financially as Brian Tracy? I detect a note of sour grapes, probably due to the ego destroying way in which Brian nets out his simple program. Heck, as with most things, if the information is not applied or acted on, then the information is useless. This is great stuff, and it has been proven to stand the test of time. New to sales or a seasoned vet? Give this a listen. I'll bet you find some things that you stopped doing or maybe a few new things to reignite your career. Listen, take notes, and take action on this material. I also recommend the "The Accidental Salesperson". Great stuff, that works!
Rating:
Summary: Great Stuff
Review: Brian Tracy is down-to-earth, and he truly understands the way people think. His advice is clearly stated, and he gives logical reasons why his methods are effective. This is a cassette that no salesperson should be without.
Rating:
Summary: Provides practical tools to help you achieve your goals.
Review: Brian Tracy presents tried and tested techniques in a credible manner. You will learn what top salespeople do to close sales. You can then choose which strategies best suit you.
Rating:
Summary: Powerful-This program jump started my sales career
Review: Brian Tracy, is I believe the leading expert in sales and personal development training. This tape set and "The Pyschology of Acievement" was my introduction to Brian. His techniques build you from within and he teaches powerful, powerful sales strategies that really work. There is no "anchoring" or "swishing" yourself nr are there any outdated worn out, stale sales techniques. This program is up with the times--- look for a big increase in your sales.
Rating:
Summary: Powerful-This program jump started my sales career
Review: Brian Tracy, is I believe the leading expert in sales and personal development training. This tape set and "The Pyschology of Acievement" was my introduction to Brian. His techniques build you from within and he teaches powerful, powerful sales strategies that really work. There is no "anchoring" or "swishing" yourself nr are there any outdated worn out, stale sales techniques. This program is up with the times--- look for a big increase in your sales.
Rating:
Summary: The modern way to sell
Review: Brn Tracy's approach to selling may be a turn off to car salespeople and telemarketers, but is a breath of fresh air to all real salespeople.Tracy takes a consultative approach to selling. He teaches you how to ask questions, not merely read a script. He shows you how to build rapport and trust. And most importortly, he shows you how to create win/win situations with your clients.I also recommend Advanced Selling Strategies by Tracy and the unabridged audio tape program from Nightingale-Conant The Psychology of Selling and Advanced Selling Techniques.Your sales will soar and you will create happy customer relationships.
Rating: 
Summary: Disc One was great; Disc Two..not so good
Review: I enjoyed the first of the two CD's, but thought the second disc was directed towards "Cheesy Used Car Salesmen". This was a disappointment.
Rating: 
Summary: Well done. Tracy is a Master.
Review: I have applied Tracys input at various times in my career. It is not the knowing but the application that helps us become better sales professionals. Some of his teachings are basic, common sense. Yet the way that he illustrates the usage and prinicples are second to none. Also encourage "Zig Ziglar on Selling" and "Cars and People: How to Put the Two Together."
Rating:
Summary: Brian Tracy is the Master of Sales
Review: I have bought so many books on sales and I must say that Brian Tracy is the master. I have used so much of his advice. And I have increased not only the number of sales that I make because of his advice. But I have also increased the percentage of deals that I close.
He gives very valuable advice in the Pyschology of Selling. He talks about the importance of building long term relationships. There are many books that just focus on closing the deal. But Brian Tracy takes it a step further and shows you what must be done to keep the customer coming back and make the customer happy enough with your services to refer others.
Rating: 
Summary: Should be called "The Art of Deceit and Manipulation"
Review: I picked up this book as a primer on selling, as I had heard good things about Brian Tracy's previous works. While it did provide an overview of selling techniques, what I heard was a review of selling techniques that I thought (perhaps hoped) had gone out of vogue many, many years ago. For example, in order to "sell better" he suggests that confidence is key. And in order to shore up confidence, he recommends saying "I like myself, I like myself, I like myself..." over and over to oneself. Then he describes multiple ways to deceive and manipulate prospects so that they will buy your products. Here's a radical concept: instead of this approach, what if salespeople increased their knowledge of their products, worked to understand their prospects' business and business problems, then worked collaboratively with them to solve their problems? Thereby increasing the salesperson's success, maintaining their integrity and thus building a basis for authentic self-confidence? Nah, I guess that would take too much work. There is absolutely nothing new here. In fact, the techniques it espouses are exactly the stereotypical "sales techniques" that have led this profession to be viewed with such disdain among the public at large. Very interesting, given that Mr. Tracy opens his talk with an assertion that the sales profession is a noble one (a view that I share, overall) and has somehow just gotten a bad rap. I'd suggest that books like this are a part of that problem.
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