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The Goal: A Process of Ongoing Improvement

The Goal: A Process of Ongoing Improvement

List Price: $34.95
Your Price: $22.02
Product Info Reviews

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Rating: 4 stars
Summary: A Novel with ideas which can facilitate improvements.
Review: A friend asked if I had read the Goal. "Of coure", I said. I then looked for my copy which may have been left at the office when I retired, so I checked, Amazon on the web and ordered a new copy. I first read this book in 1984, 3 years after joining a Japanese Auto Company. At that time I thought Goldratt had written a book on the small plant I was managing--the only difference being we did not have a hill on which to drink beer and overlook the plant. Of course, we frowned on drinking whenever one was to return to the plant. I was so taken with the book that I sent copies to my managers and to our Corporate Staff. Everyone I had sent a copy to had it turn had their subordinates read it. Common sense, the Plan-Do-Check-Act cycle, lower inventories, eliminate bottlenecks, etc. can be said to be "Common Sense", but, Goldratt made a very entertaining, thought provoking story out of those details.

Rating: 4 stars
Summary: Great book - reminds you to always remember the fundamentals
Review: This book teaches something very simple: always remember your goal. Entertainingly disguised as a novel, this book presents a manufacturing operation gone awry. Managers are short-sightedly cutting costs, measuring ``efficiencies,'' etc., until one manager remembers the whole point of the plant: to make money. Using this as a starting point, he revolutionizes the operation of the plant. The book lucidly presents the basic stuff about managing constraints in the factory, but the material is crammed in too tightly at the end - some material is just too complex to fit into a novel.

Rating: 5 stars
Summary: Unlike JIT or MRP, TOC lets you look at the big picture
Review: In a typical modern manufacturing environment, we run MRP (Materials Requirements Planning) to load (push) the factory. Or in a more advanced plant, we run JIT to let the market 'pull' inventory. Mr Goldratt outlines an in-between which is based on the bottlenect of the plant: Operations in front of the constraint is being 'pulled' by it; and those behind it are being 'pushed' by it, and the pulling process is synchronized by the constraint so that no unnecessary WIP is released to the floor. With a QC process right in front of the constraint, we can make sure that the factory is not losing non-recoverable valuable time and materials. This book forces you to see the bigger picture and forget about individual resource centers. If you are running at a less than desirable inventory turnover rate, this book will enlighten you. - Ignatius Wong

Rating: 5 stars
Summary: Sets a new direction for manufacturing, but wait a minute-
Review: The Goal is an excellent way to throw out the bath water of old management techniques and look at things through clear lenses. The first read is entertaining, but by the fifth read, there a great deal of hidden content that is coming out. This hidden content is where the real power of The Goal comes into play. The Goal is very good for getting a new perspective on managing a commercial enterprise, but also is a great guide for building relationships in professional and personal areas. This is a MUST READ book for EVERYONE!!!

Rating: 5 stars
Summary: Goldratt's "Goal" is to change the way business works...
Review: Eli Goldratt's "The Goal" isn't really a novel even though it is disguised as one. What it is, is a serious philosophical treatise on a radical business theory called "Theory of Constraints". Goldratt originally wrote the book in the late '80's and it has become a cult classic in b-schools, and especially on the plant floor. If you are seriously interested in the way companies "should" work in the 21st century, you must read this book...and be sure you "get" it. It is on my short list of books I'd want to be locked into the plant with, along with "In Search Of Excellence" and "High Probability Selling". What is the link? All three books are paradigm-breakers, and new-paradigm-creators. Read the book. Make your business work better. Make more money.

Rating: 5 stars
Summary: Get enthusiathic about Theory Of Constraints
Review: This book teaches you the ideas and knowledge for the Theory of Constraints. This is a method to improve (production) processes. It also can show you to better manage a department, shop etc. The nice thing however, is that it is not written as a scientific book, but as a novel. The plot is simple. Alex Rogo -plantmanager- has to improve his business in a limited time. If he fails, the plant will shutdown. Together with his staff, he succeeds to turn the downgoing line, and make the plant a good running one. In this book, you can read all about constraints, buffers etc. And you get it wrapped in a 'love'-story...

Rating: 2 stars
Summary: I stopped ready after 33 pgs. & found reviews and summaries
Review: The concept is good. But the marriage details that surround it were TOO MUCH. The points could have been given in overview format and much more concisely stated.

I got tired of this fast, because I don't have time to read it all. I read about 2 books a weeks, but not when I have to sit through a bunch of boring details.

Intead, I like the setup of "Mastering the Rockefeller Habits." The first chapter was designed for executives who won't spend the time reading the whole thing, but instead want an overview to quickly grasp the point of the book. These busy readers are then instructed to find the chapters that they are interested in and read up as needed. I recommend reading the whole book, "Mastering the Rockefeller Habits" but I like the option to read or just review!

Unfortunately, I didn't have this option with "The Goal."

Rating: 4 stars
Summary: A must for every CEO, esp. in production management
Review: If you are a manager who likes more to read a fiction than a textbook, Goldratt is exactly for you. "The Goal" gives a thorough picture about principles of Theory of Constraints (TOC) in an straightforward format that is easy to read even to a BBA junior student.

The methodology used by Goldratt is something that could be called Aristotelian. The discussions between Jonah and Alex do not provide reader with solutions rather than way of thinking. Quite often reader finds himself thinking on the solutions and finding alternatives even before Alex gets close to them.

Apart from some reviewers, I think that even these managers who are not directly dealing with production management should buy this book. I got some interesting ideas even to improve public sector management in Estonia.

Things to improve: - the novel was probably finalised in a hurry, the end was a little bit tight. The second idea is to give some charts and tables in order to generalise these ideas that were provided into easy-to-grasp overview. Fortunately Goldratt's second book "It's no luck" was far better in that respect.

Rating: 5 stars
Summary: A must-read business classic
Review: This book is the ultimate paradox - a "business novel", a love story in fact. It is the first in Goldratt's series following Alex Rogo, and how he turns his manufacturing plant around through some relatively simple (though not necessarily easy) principles. It is through this book that Goldratt introduces the reader to his Theory of Constraints, which should rank among the top five business concepts of the 20th century (including, for example, six sigma and the assembly line).

Not in a manufacturing business? This book is set in a manufacturing plant, but the concepts apply broadly. I currently work in a service business, with no tangible products whatsoever, and the keys of this book are as useful here as anywhere.

This book is engaging and easy to read, but it's not written to the lowest common denominator. It's for people who want to improve the way their business is run, no matter what level they are - though obviously, the higher you are, the bigger impact you can have.

I read this book for the first time in college, and have reread it every two or three years since. It belongs in the company of such business and self-help classics as Seven Habits, See You at the Top, One Minute Manager, and Win Friends/Influence People. Perhaps the highest recommendation I can give this book is that I have bought it and given it as a gift, out of my own pocket, to about half a dozen different people in the company I have worked for over the last six years - all VPs, SVPs, and EVPs. I figure, if they apply the principles, it's ultimately going to make the company (and me) more successful. All of them have commented positively on the book, and some have in turn passed it along.

Whether you are just starting out in business, or have already attained a high level and want to broaden (and brighten) your horizons, this is a must-read that will positively impact your business, and your life.

Rating: 4 stars
Summary: Concepts from The Goal
Review: The author of this business novel thinks he's the Messiah. The gist of the 384-page book could have been expressed in a page, and some of it is obvious. But it may be useful anyway, and it's an entertaining read.

His schtick is that one can achieve great gains by identifying the bottlenecks ('constraints') that are blocking improved performance toward your goal, and then doing anything necessary to unblock those constraints - even if this means inefficiently using other non-bottleneck resources.

He says that one should think of the cost of each resource as including its effect on the whole system. So if a machine costs $1K/month to operate, but its rate of production is preventing the business from accepting or fulfilling extra orders that would represent $10K/month in profits, then the true cost of the machine is $11K.

It follows that anything one can do to remove that bottleneck would be worthwhile, provided it adds less than the amount saved to the cost and doesn't introduce a new bottleneck. It's fine if you have to overpay for other resources or use them inefficiently as long as you accomplish this.

It then becomes a matter of analyzing and brainstorming all the ways that bottleneck can be reduced. For instance:
- Can extra capacity be added, even if it is less efficient or uses antiquated equipment or is outsourced to a vendor?
- Can you prioritize the use of the bottlenecked resource so that high-profit and time-sensitive work comes first?
- Can you divert work that doesn't need to go through the bottleneck, even if it would then go through another more cumbersome process?
- Can you prevent work from reaching the bottleneck if Quality Control will eventually reject it?
- Can you increase the rate of output of the bottleneck resource by doubling up batches?

This logic applies regardless of the nature of the bottleneck - whether it relates to a machine (production capacity), marketing effort (how much business is coming in), or any other element of one's environment.

To help identify the bottlenecks and judge tradeoffs, one should identify one's goal as a measure (in a business context this is generally profits or ROI), then identify the factors that influence that measurement and create an equation. For instance,
Profits = Sales - Cost of Inputs - Cost of Transforming Inputs
or,
Return On Investment = (Sales - Cost of Inputs - Cost of Transforming Inputs) / Money Trapped In Unfinished Goods And Inventory

Essentially, his thesis is that by focusing on these bottlenecks, and analyzing and brainstorming their solutions, one takes advantage of the 80/20 rule by prioritizing those few factors that most greatly impact one's performance.

The most rewarding part of the book are the examples in the Testimonials section at the end. The testimonials describe creative solutions to tough bottleneck situations. The book doesn't help the reader come up with this type of creative solution - it only mentions where to look for the problem. Here are the memorable examples he cites:

1. A large office supply company (similar to Staples) was losing business to companies that were charging very low prices. Investigating this marketing bottleneck, they determined that from the customers' perspective, the larger problem was the overall cost of stocking and procuring and purchasing and tracking the office supplies.

Rather than competing on price, its owner fixed the Sales bottleneck with an innovative concept, where they arranged to place fully stocked cabinets filled with office supplies throughout their client companies, just like a hotel minibar. They'd visit each week, restock any items that were used, and charge the company for the items that were removed, thereby saving the company the aggravation and cost of even having to purchase or account for office supplies. They also supplied each customer with detailed information regarding what was used, when. In exchange for this unique convenience, they charged higher prices and achieved large profit margins.

2. A printing company, constrained by the number of presses available to print jobs, made more efficient use of its presses by routing jobs to different types of presses in a way that would maximize the total output of the presses.

3. A manufacturing company's output was limited by a saw that cut pipes. They dug up an old, inefficient saw, put it to work to remove that bottleneck, and increased output and profits significantly.

4. In the book itself, the protagonist's factory increased its Return On Investment (profit/money tied up) by shortening the time it took for a product to be manufactured (as doing that reduced the money tied up, hence increased ROI). This was accomplished by removing delays that were keeping costly unfinished products sitting around the plant. For instance, by reducing the 'batch size', a product would wait less time for its batch to be complete, allowing it to move to the next step of production sooner.



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