Description:
In Chapter 6 of Information Architecture for the World Wide Web, the authors discuss the details of good search-engine design. In a bitingly humorous segment, they analyze a Web site's search-page results: "Let's say you're interested in knowing what the New Jersey sales tax is.... So you go to the State of New Jersey web site and search on sales tax. The 20 results are scored at either 84% or 82% relevant. Why does each document receive only one of two scores?... And what the heck makes a document 2% more relevant than another?" With a swift and convincing stroke, the authors of Information Architecture for the World Wide Web tear down many entrenched ideas about Web design. Flashy animations are cool, they agree, as long as they don't aggravate the viewer. Nifty clickable icons are nice, but are their meanings universal? Is the search engine providing results that are useful and relevant? This book acts as a mirror and with careful questioning causes the reader to think through all the elements and decisions required for well-crafted Web design. --Jennifer Buckendorff
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