The End of Fashion : How Marketing Changed the Clothing Business Forever

Rating:
Summary: interesting
Review: this book looks at fashion from a buisness angle rather than the trendy/artistic angle I read about in magazines and papres.

Rating:
Summary: In-depth research plus great writing
Review: This book will be a great read for anyone interested in fashion, and frankly it's a good read for any consumer who spends more than a few hundred dollars a year on clothes. It explains not only the rise and fall of the Paris couture houses, but also the impact of licensing and retail giants such as Tommy Hilfiger and the Gap. If you're at all interested in the fashion industry, this provides fabulous insight. Agins did a good job of organising a lot of information, and then writing it in a way that remains engaging and meaningful. I bought this to do some research on a story, but then I found it so interesting that I finished this book in a couple of days!