The End of Fashion : How Marketing Changed the Clothing Business Forever

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Summary: Got Fashion? Read This.
Review: As owner of a budding accessories company, I found Terry Agins' "The End Of Fashion" an excellent book that is very well written and highly informative. After reading her profound insight about the industry's hits and misses, I was propelled to rethink my vision of creating a fashion house to strategically building a company driven by style and numbers. I highly recommend this book for any one looking to get into the fashion business and retailers alike.

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Summary: Great and awesome!
Review: For people who want to know in Fashion Industry. Great.

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Summary: A "Must Have" Book for Fashion Designers
Review: I bought this book 2 years ago and I still read it over and over again. When you're in Fashion Business, you always want to know what others - "your competitors"- do at the same time. How they react to the same trends, how they manage their works, how they do their fashion shows, what they think of, etc. This book tells all the backstage, all the things about Fashion Designers, all you wanna know and things you'd never think of. It's easy and fun to read. If you're a beginner in Fashion, you must have this book. This book is like a kitchen and every single page is a recipe...

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Summary: Names, Names, Names, dahling
Review: I'm glad that I finally got the book after seeing Teri on the Oprah show and the Metro Channel. Her reporting genius and years of experience show as she single-handedly unveils this industry which too often tends to believe its own hype. It was especially interesting to read her accounts of the ways in which the homogenization of large American retail stores has bolstered designers' marketing and branding efforts and subsequently, and ironically, led to the death of fashion. This read was especially timely as I watch my hip trendy New Yorker friends spending $200 on banal denim pants in assorted hues. My only regret is that Teri never once conceded that designers are artists, her approach was strictly business and on those terms this book is brilliant.

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Summary: fashion = business, not art
Review: If you ever wondered why so many department stores closed in the 80s, and why they all look alike now, or if you wondered why runway shows display such a serious disconnect from real life, this book will tell you all. The author did thorough research to come to her conclusions. I was glad for this information.

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Summary: Great If You Love Fashion
Review: It's a really fun book to read especially if you like or better yet love fashion. I was a bit unhappy she never mentioned the illusive designer Zoran's last name in the entire book it's Ladicorbic. I was drawn to Zoran because he does his own thing and doesn't try to change his fundamentals to impress anyone and he also NEVER puts his items on sale.

Ms. Agins is African American which I didn't know when I got the book on loan from the library until I looked at the back cover. This book is definately worth a read. It's fun reading about famous designers and their cat fights. I don't know where else you can get an education about current fashion designers.

Whether it's worth buying I'll leave that up to you but remember your local library you can always get it on loan!

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Summary: Fashion books tend to be vapid. This book packs a wallop
Review: Teri Agins did a terrific job with her book "The End of Fashion". The title sounds a bit fatalistic, but the content and tome is fantastic. I've always wanted to know the history, business practices, personality and profiles of accomplished designers and Teri Agins delivers all this beautifully. No malice is detected and Ms.Agins' professionalism is evident throughout. No catty swipes are made, even when she discusses Donna's exorbitant overhead and sample process or when she discusses Tommy's obsession with everything Ralph Lauren. Remember Ralph: imitation is the sincerest form of flattery. I'm so glad to know what really happened to Mossimo and Zoran. This book about fashion designers and the fashion industry is a great read. I highly recommend it to fashion and garment industry types as well as for the informed or curious customer.

Rating:
Summary: Fashion books tend to be vapid. This book packs a wallop
Review: Teri Agins did a terrific job with her book "The End of Fashion". The title sounds a bit fatalistic, but the content and tome is fantastic. I've always wanted to know the history, business practices, personality and profiles of accomplished designers and Teri Agins delivers all this beautifully. No malice is detected and Ms.Agins' professionalism is evident throughout. No catty swipes are made, even when she discusses Donna's exorbitant overhead and sample process or when she discusses Tommy's obsession with everything Ralph Lauren. Remember Ralph: imitation is the sincerest form of flattery. I'm so glad to know what really happened to Mossimo and Zoran. This book about fashion designers and the fashion industry is a great read. I highly recommend it to fashion and garment industry types as well as for the informed or curious customer.

Rating:
Summary: An excellent book about fashion (reviewed by Darcia)
Review: Teri Agins provides wonderful insight into the gradual demise of the old fashion world. I found the first chapter-and-a-half to be a bit dry and textbook-like. However, once I got used to Agins's style, the book completely came to life. Not relying on her own analysis, Agins cites the opinions of many big names in fashion and fashion writing, which offers a variety of perspectives. The biographical information on several top designers is very interesting---I personally had no idea that Ralph Lauren grew up in a Russian Jewish family in the Bronx. Along with being well written, the book is honest. I agree with Teri Agins that the fashion world is not what it used to be at all---and I'd recommend this book to anyone who shares that perspective and wonders where the fashion went. Moreover, I believe that anyone who is interested in the fashion business would benefit from reading this book.

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Summary: Packed full of fashion trivia
Review: This book had a lot of fashion industry information and was written in such a way that it could be read easily and enjoyed most of the time. There were points that I found it boring and too much information. This occured more for designers who I wasn't particulary interested in. There were a few designers I wish had more of their back story in but there are the always biographys for that!