Rating: 
Summary: Absolut Fascination.
Review: I work in marketing and advertising, so this book is significant in depicting how a brand is able to create such a distinctive, recognizable persona through simple (yet innovative and creative) variations on a theme. Absolut will go down in history as one of the most effective campaigns of the late 20th century.
Rating: 
Summary: This is the best book out there!
Review: If you are an Absolut fanatic, like myself, this book is definetly for you. I bought two books so I could cut out each ad, front from one book and back from the other, and cover my walls. This book also tells you where the ads come from and a little more historical stuff like that. My particular favorite is Absolut Billards. So if you are absolutely into Absolut, or wish you were, go out and get this book. It's on the highly recommended list!
Rating:
Summary: Marvelous!
Review: It really is the ABSOLUTely best book about the ABSOLUTely best vodka..
Rating: 
Summary: Lots of Awful Absolut Advertising
Review: Much as I hate to admit it, editors add more value than authors often appreciate. This book is a good example of missed potential for good editing.The book contains almost 500 Absolut ads, and some of the rejects. What I did not realize until I looked at this book was how much bad Absolut advertising has appeared. Clearly, this volume would have been greatly improved by eliminating about 450 of the images in it. There is also a lot of text about how the ads are created, with a lot of pats on the back for the importers and agency involved. But there is relatively little about the creative process, and what works and what doesn't. If you want to learn more interesting details about Absolut, I suggest that you acquire the newer book, Absolut, the History of the Bottle, instead. Absolut advertising is all built around the formula of the word "Absolut" followed by some other word or words intending to say "Absolute X." While the lines are almost always good, the execution of how well the images fit with the text often leaves something or a lot to be desired. In other cases, the visuals are just plain ugly. As the text suggests here, the idea was that "Absolut would be a product that could laugh at itself." That position is missed when the image is either almost irrelevant or unattractive. It just makes Absolut seem like it is a reflection of bad taste. The mood for the ads was supposed to be light to " . . . add a dollop of humor so the 'We're the best' claim wouldn't be quite so boring or prententious." Well, you'll have to judge for yourself, but the ads seemed to have badly strayed from that standard. Just so you won't think I dislike the campaign, here are my favorite ads in the book (I have eliminated "Absolut" from the titles to save space): Perfection, Joy, Peak, 19th, Harmony, L.A., Manhattan, Haring, and Appeal. The other thought that bothered me was treating expensive vodka advertising as art. What's the social benefit here? After you have finished considering the book, I suggest that you examine how you can add beauty to the world through your life and your work. A votre sante!
Rating:
Summary: Lots of Awful Absolut Advertising
Review: Much as I hate to admit it, editors add more value than authors often appreciate. This book is a good example of missed potential for good editing. The book contains almost 500 Absolut ads, and some of the rejects. What I did not realize until I looked at this book was how much bad Absolut advertising has appeared. Clearly, this volume would have been greatly improved by eliminating about 450 of the images in it. There is also a lot of text about how the ads are created, with a lot of pats on the back for the importers and agency involved. But there is relatively little about the creative process, and what works and what doesn't. If you want to learn more interesting details about Absolut, I suggest that you acquire the newer book, Absolut, the History of the Bottle, instead. Absolut advertising is all built around the formula of the word "Absolut" followed by some other word or words intending to say "Absolute X." While the lines are almost always good, the execution of how well the images fit with the text often leaves something or a lot to be desired. In other cases, the visuals are just plain ugly. As the text suggests here, the idea was that "Absolut would be a product that could laugh at itself." That position is missed when the image is either almost irrelevant or unattractive. It just makes Absolut seem like it is a reflection of bad taste. The mood for the ads was supposed to be light to " . . . add a dollop of humor so the 'We're the best' claim wouldn't be quite so boring or prententious." Well, you'll have to judge for yourself, but the ads seemed to have badly strayed from that standard. Just so you won't think I dislike the campaign, here are my favorite ads in the book (I have eliminated "Absolut" from the titles to save space): Perfection, Joy, Peak, 19th, Harmony, L.A., Manhattan, Haring, and Appeal. The other thought that bothered me was treating expensive vodka advertising as art. What's the social benefit here? After you have finished considering the book, I suggest that you examine how you can add beauty to the world through your life and your work. A votre sante!
Rating:
Summary: a must-have for everyone
Review: nice pictures, a full story.if you like absolut vodka advertising is also for you, but it's also for every body because a lot of great artists as wharol did an advertising for absolut.buy it!
Rating:
Summary: made me thirsty
Review: Over all i thought that the book was awesome. All of the pictures were so cool.
Rating:
Summary: strategy
Review: Please let me know some case that absolut vodka used the advertise in Europea.And it success or not. Thanks a lot!!
Rating:
Summary: The coolest ad campaign ever
Review: Probably there aren't too many people who really want to know the history of an ad campaign, but Lewis counted on the extraordinary popularity of the Absolut ads. As ads, they are truly art. Fascinating to see the ads grouped, to catch up on all the ones you missed. The only thing that stopped this book from getting a "10" was a screw up in the proofing. Try page 174 or thereabouts for the states spread. The ads are arranged alphabetically by state, but you'll notice that where it should say "South Dakota", it says "North Dakota" again. Whoops! there it is
Rating:
Summary: absolut must.
Review: The Absolut Book satisfies every ad collectors dreams. It neatly puts together many, many ads, from current to never seen before. The pages are full of color and sturdy enough to look through the book without fear of wearing it out. I hope that in ten more years of advertising, there will be The Absolut Book 2 for more enjoyment. absolut good-bye
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