Rating: Summary: Great cover design and typography...worthless piece of s---! Review: If you are a serious web designer and looking for serious 'wired' advice, stay away from this joke. But if all you're interested in is brochure-graphics and annual-reports design, this book is a good example to study. It's no bigger than a brochure, 128 sides in all, of which a whopping 32 sides are devoted to announcing the beginning of chapters. I'm serious! 16 whole double sides have been devoted to the words 'Chapter 1', 'Chapter 2' and so on. And the few pages that remain for content dish out such archaic advice as joining email exchange programs and having digital signatures in your emails. Just another book cashing in (or at least trying to) on the fact that there are still enough people out there in awe of the web.
Rating: Summary: Great Content, Great Design Review: Just wanted to tell you how much I enjoyed your book. I devoured it this past weekend. It is full of great content and fabulous design. You really did a great job! Of course it is very timely for me since I just launched my Web site last fall. I plan to use many of your marketing strategies, specifically the links exchange and E-mail promotion ideas. There are books for artists as entrepreneurs and books for marketing, but this book has it all under one cover. Bravo!
Rating: Summary: Even if you think you know it all... you can learn more Review: Keeping it short, I believe the information in this book is invaluable. I think anyone in business for themselves should take a look at what Benum has to say about Self Promotion. I've been a web professional for many years now, and a decent amount of what I read, I had already known about. However, there is a bountiful amount of ideas and information within the pages of this book that really opened my eyes to better promotion. You owe it to yourself to check it out. No matter how good you are at marketing yourself, you can be better. This book shows you how.
Rating: Summary: Colorful C--- Review: Man was I fooled. All of the great reviews that people have given this book made me think that it was the answer to all my dreams. Now it just holds cups on my coffee table. It is a pretty book. The design is overused, but other than that it is really nice looking. However, I didn't buy it for the pictures, I bought it for the content.I spent an hour out of my day to listen to someone say the same thing over and over. And what ever happened to being unique? She tears down the artistic (which just happens to be the target market for the book) and tries to replace it with the simplistic. I can see this for a writer or something along those lines, but not a graphic/web designer. How are you going to fully promote your artistic ability without being artistic? Her marketing strategies aren't creative; they are boring and safe. In my opinion, the best way to get noticed is to think outside of the box; this book chains you inside the box. It's time for people to stop being safe and take a few risks; it's time to be unique. Besides, it is hard to get noticed when you look like everyone else in the crowd. With that said I will leave the decision up to the reader. I felt that I wasted my money, and learned nothing; but you may feel different. But don't come crying to me when you feel cheated.
Rating: Summary: Self Promotion Online : Marketing Your Creative Services Review: On my recent trip to San Francisco I popped the Self Promotion Online book in my bag. I'm so happy I did! I thought what a brilliant, simple, to the point, clear directional book it is. I wan't able to put it down till it was completed. I'm in the process of creating my own web page. Thanks to this book, it's going to be a fantastic promotional tool. Danny and Michelle in LA
Rating: Summary: Self Promotion Online : Marketing Your Creative Services Review: On my recent trip to San Francisco I popped the Self Promotion Online book in my bag. I'm so happy I did! I thought what a brilliant, simple, to the point, clear directional book it is. I wan't able to put it down till it was completed. I'm in the process of creating my own web page. Thanks to this book, it's going to be a fantastic promotional tool. Danny and Michelle in LA
Rating: Summary: Writer Review: Right now, there is a window of opportunity for freelance graphic designers and art directors in which those who use the Web to market their services and service clients can gain a sustantial competitive edge over competitors who are not proficient in Web methods. Ilise's book tells you precisely how to use the Internet to get more leads, close more sales, get more clients to hire you, and make your existing clients more satisfied and more loyal. If you don't read this book you are leaving money on the table.
Rating: Summary: Colorful and Easy To Read, Great For Beginners Review: This book is great for those beginning to learn how to promote themselves and their services. It didn't have any information that I didn't already know about, but if you really look at the examples you can get some good ideas. This book is very basic and to the point. You might want to flip through the actual book before deciding if it's really for you.
Rating: Summary: Where has this book been Review: This book is very straight forward. It uses simple but very important marketing principles. Great for those putting together an online portfolio. This is essential book to have in your Web book library.
Rating: Summary: Beautiful - inspiring Review: This gorgeous book has much to offer anyone in the design field looking for ideas and strategies for promoting themselves online. A visual feast, the book also includes sound advice on preparing an online portfolio, constructing a site that puts a design firm in a positive light for potential clients and using e-mail as a marketing tool for keeping customers over time.
|