Rating: 
Summary: Recommended Read
Review: "Self-Promotion Online" delivers exactly what the title promises; a full marketing plan for self-promotion via the Internet. The first section starts with a chapter on creating an effective website although you might want to get her other book "Designing Websites" for much more thorough coverage of this area. The rest of the first section covers using the web as an online portfolio and using the website as a showcase for your business.She does a very commendable job of covering the bane of every Internet user - using e-mail to market without engaging in spam. She also covers items like using strategic linking and doing marketing research online and finishes the book with three different strategies and to-do lists. Almost every page has full color illustrations and examples to clearly illustrate the concepts presented in the text. The book covers all the most important points of using the Internet to promote your business/self and is a recommended purchase.
Rating:
Summary: Recommended Read
Review: "Self-Promotion Online" delivers exactly what the title promises; a full marketing plan for self-promotion via the Internet. The first section starts with a chapter on creating an effective website although you might want to get her other book "Designing Websites" for much more thorough coverage of this area. The rest of the first section covers using the web as an online portfolio and using the website as a showcase for your business. She does a very commendable job of covering the bane of every Internet user - using e-mail to market without engaging in spam. She also covers items like using strategic linking and doing marketing research online and finishes the book with three different strategies and to-do lists. Almost every page has full color illustrations and examples to clearly illustrate the concepts presented in the text. The book covers all the most important points of using the Internet to promote your business/self and is a recommended purchase.
Rating:
Summary: Recommended Read
Review: "Self-Promotion Online" delivers exactly what the title promises; a full marketing plan for self-promotion via the Internet. The first section starts with a chapter on creating an effective website although you might want to get her other book "Designing Websites" for much more thorough coverage of this area. The rest of the first section covers using the web as an online portfolio and using the website as a showcase for your business. She does a very commendable job of covering the bane of every Internet user - using e-mail to market without engaging in spam. She also covers items like using strategic linking and doing marketing research online and finishes the book with three different strategies and to-do lists. Almost every page has full color illustrations and examples to clearly illustrate the concepts presented in the text. The book covers all the most important points of using the Internet to promote your business/self and is a recommended purchase.
Rating:
Summary: Short and sweet
Review: A short (and sweet) summary of various possible online self-promotion techniques in one neat book. Because of its clear and systematic layout, it is great for refreshing all those techniques which we may already know.
Rating: 
Summary: Beautiful marketing resource!
Review: Benun's book combines the stunning look of a professional designer's portfolio along with savvy online marketing approaches that are certain to garner notice for any person's creative services.
Rating:
Summary: An important book!
Review: Careful use of the new technology is an important part of all good marketing plans, and this books shows how to do it. Self-promotion, using every media outlet available is critical to success. And don't be afraid of the of using "self" and "promotion" in the same breath! If we want people to value our skills, we must first show that we value ourselves -- by making sure our accomplishments are visible to targeted audiences. If we want people to buy our services, they have to know who we are, what we have accomplished and why they should do business with us! The first step is to develop a "personal publicity plan," a step-by-step process that will help even the most timid become comfortable with the concept of self-promotion.
Rating:
Summary: An important book!
Review: Careful use of the new technology is an important part of all good marketing plans, and this books shows how to do it. Self-promotion, using every media outlet available is critical to success. And don't be afraid of the of using "self" and "promotion" in the same breath! If we want people to value our skills, we must first show that we value ourselves -- by making sure our accomplishments are visible to targeted audiences. If we want people to buy our services, they have to know who we are, what we have accomplished and why they should do business with us! The first step is to develop a "personal publicity plan," a step-by-step process that will help even the most timid become comfortable with the concept of self-promotion.
Rating:
Summary: Excellent & Useful Information
Review: I enjoyed the read, excellent info & great illustrations. I checked out several web sites recommended that were very user friendly. Also, I use this book in my business plan workshop when discussing marketing - the attendees love the great marketing tips.
Rating:
Summary: Worth every penny
Review: I found this book to be worth every penny I spent on it, as it opened up a whole new world of "self-promotion" to me, namely digital promotion. I expect to use much of what I learned in this book, not only for myself, but for my clients. Aside from being useful in that respect I found it a beauty -- great looking to match the great content.
Rating:
Summary: Awesome book
Review: I read this book in about an hour. It was an incredible eye opening experience. Its well written and to the point. I've been a madison ave ad exec for 17 years and this was definately worth every penny. I received my copy one day after i ordered it and it was personnely signed from the author. If you have a web site you need this book.
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