Staying Small Successfully : A Guide for Architects, Engineers, and Design Professionals

Rating:
Summary: A good guide for engineering and design firms
Review: I stumbled across this book while at a client's office. They had never read it, and what a shame! There are few books written for those that market engineering and design firms. The book tends to talk more about architects than I had expected, but still applies well to designers and engineers. The basic principles are sound and helpful. As an owner of a marketing consulting company, I use the book periodically to get insights on growth, planning, compensation and other issues dealing with the challenges this niche business presents. I highly recommend it.

Rating:
Summary: Much broader than Architects, Engineers & Design Firms
Review: This is one of those rare books that offers more than what the cover reveals. Being a fan of Wiley as a business publisher I was first attracted while searching for books on business strategy. This is a bit of a sleeper to me. My business has nothing to do with the target market yet I can safely rate this as a five star based on the excellent content that works in most business environments.

I like the way the author begins his introduction by taking the reader on a separate pathway that helps shape their personal destiny. His view on breaking from tradition and how being different means being visible aims right at one of the great weaknesses of many professional businesses. He slaps the reader with the realization that they must stand apart from the crowd to be seen in today's frantic world.

Then he leads you into the planning and strategy chapter where he imparts the need for a defined vision in writing as part of your plan. From there he focuses on servicing the client, hiring right, paying right and not trying to grow too fast. Hence the title --- 'Staying Small Successfully.'

This is excellent sage advice for just about any business I can think of and goes far beyond its intended market. I'm in the online content delivery business and I consider the insight and wisdom within perfect for my business.

With a few minor changes this could be reissued as 'Growing Your Small Business Successfully.'