<< 1 >>
Rating: 
Summary: Fascinating Book
Review: It was fascinating to learn how much thinking goes into the design of a Compact Disk holder, especially when I contrast that attention to detail with the fact that every time I empty my dishwasher I get wet by water trapped on top of some dishes. This book is an excellent tour of the design of diversified range of products and it balances well the number of examples and the depth of discussion. One thing I missed in this book was views of product families as opposed to isolated products, and I also thought the book lacked in the discussion of how the product designs fit with their brandings.
Rating: 
Summary: just a taste of the complexity of the process
Review: THis is an interesting book about how some very good product designs were done. However, I was not satisfied with the level of detail of each story: not only did each case study make it appear that an optimal design was acheived, but it undercovered the human and organizational dramas that underlie such design processes. In many instances, there is a whiff of the true complexity and it made my mouth water, but then didn't go deep enough. As a result, the whole process comes off too logical and rational, too panglossian if you wish.From my own experience, I know that the design process is far more difficult than the reader would glean from the book. Designers, like artists, are high strung people who live for and in their work - if you criticise their work, you are criticising them personally and they react. Their egos are as big as their talents. Bitter fights result with engineers and the holders of the corporate largesse, the purse strings that make or break an experiment. THere are difficult compromises, often political, and plenty of ongoing acrimony. How should they be handled and nurtured? Does a separate group need to be insulated? Should they just grow up or would that kill part of the creative process? None of this is sufficiently covered in this book and they all represent key management issues. Moreover, there is not enough about the companies in the book - who they are, what they believe in terms of philosophy, how they calculate and market themselves. Nonetheless, the stories are exciting and the photography is excellent. Certain common techniques also emerge, such as the importance of rapid prototyping and marketing shortcuts that don't ignore cumstomer needs but rather find way to tap into new ones. These too are fascinating issues that require deeper treatment. Recommended, but only as a start.
Rating:
Summary: just a taste of the complexity of the process
Review: THis is an interesting book about how some very good product designs were done. However, I was not satisfied with the level of detail of each story: not only did each case study make it appear that an optimal design was acheived, but it undercovered the human and organizational dramas that underlie such design processes. In many instances, there is a whiff of the true complexity and it made my mouth water, but then didn't go deep enough. As a result, the whole process comes off too logical and rational, too panglossian if you wish. From my own experience, I know that the design process is far more difficult than the reader would glean from the book. Designers, like artists, are high strung people who live for and in their work - if you criticise their work, you are criticising them personally and they react. Their egos are as big as their talents. Bitter fights result with engineers and the holders of the corporate largesse, the purse strings that make or break an experiment. THere are difficult compromises, often political, and plenty of ongoing acrimony. How should they be handled and nurtured? Does a separate group need to be insulated? Should they just grow up or would that kill part of the creative process? None of this is sufficiently covered in this book and they all represent key management issues. Moreover, there is not enough about the companies in the book - who they are, what they believe in terms of philosophy, how they calculate and market themselves. Nonetheless, the stories are exciting and the photography is excellent. Certain common techniques also emerge, such as the importance of rapid prototyping and marketing shortcuts that don't ignore cumstomer needs but rather find way to tap into new ones. These too are fascinating issues that require deeper treatment. Recommended, but only as a start.
<< 1 >>
| 
