Discrete Choice Analysis: Theory and Application to Travel Demand (Transportation Studies)

Rating:
Summary: Excellent treatment of transportation travel demand
Review: This book is intended for serious graduate students who wish to learn demand analysis. This book is used as a text for the demand analysis course at MIT for 1st/2nd year grad students. Rigorous statistical and econometric background is a must preparation for this book. Includes very crisp and elegant proofs and dicussion. Impressive methodological treatment for demand analysis. Although all examples are drawn from the Transportation field, the content can easily be implemented for Marketing Science and other fields.

Rating:
Summary: An overall good book that needs some update and expansion.
Review: Two knowledgable authors gave in-depth treatments on the subject of DCM. The math is fairly easy to follow in most places. The biggest strength is a nice combination of theoretical and practical issues. The readers however should be benefitted from a new edition, which should include, among other things, extended exposures on ordered responses and grouped/aggregated data analyses with DCM. An introduction to the existing software and relevant issues should also be a plus.