Rating: 
Summary: almost a 5
Review: This could have been a 5star rating. The thing that held me from making it one is the print quality of the book. Honestly, I've got books half this price that are on better paper, and in full color. A book that is printed on two different types of (cheap) paper, and offers only 4 color pages just doesn't impress me. Not at this price. I felt dissapointed for sure.
Now, about the title: it could have been a better one. While it states "designing", it is more about "constructing" and "rationalizing". If you want a book that shows you how to design a logo/trademark, this is not it. The value of this book is that it will explain and deconstruct every single aspect about the total brand identity process, and how it can then apply. The later has visual examples - though as mentioned in extremely low quality bw print. But again: these visuals serve only to underscore the process.
If you need a book that will explain every process, theory and element of brand identity, click ad to shopping cart. It is an easy read, short and to the point paragraphs for us time (or attention spam) challenged people. It is a must-have and must-know for anyone in advertising, marketing or design, regardless of being creative.
If you want a book that depicts and demonstrates how a trademark has been thought of, worked out, presented, fine tuned, etc., this is not it.
Rating: 
Summary: Designing Brand Identity
Review: This is a great resource for anyone responsible for brand management. It is a rare combination of a practical and creative approach to the subject. It is very helpful in outlining the processes involved in brand and identity management and how to carry these processes through to implementation. Any organization could benefit by implementing the ideas and processes the author outlines.
Rating:
Summary: A "must read" for anyone interested in brand identity
Review: Too many books targeted to designers err on the side of a "showcase" presentation which exposes designers to the final solutions with little or no substance illuminating the process. This book will provide a comprehensive roadmap for designers and their clients."Designing Brand Identity" provides the information and processes to empower designers to transition into a more valuable role as consultants on identity and branding, not just the creator of visual symbols and logotypes. It is a look behind the scenes at a process which others capable of addressing have chosen to protect as proprietary information. Thanks, Alina for sharing your wisdom and experience.
Rating: 
Summary: The title of this book might mislead you
Review: When I put my hands on this book, I thought I would be adding one more point of view to my knowledge about brand identity, but this didn't quite happen. This book isn't really about designing brand identity itself, but mostly about materializing brand identity into the visual identity of a company, limiting its whole concept. Furthermore, it is known that mere visual identity doesn't make a brand any stronger, as the title suggests. Anybody with some previous brand identity knowledge in the marketing sense might get a little frustrated, had this person expected deep explanations about the creation of a brand identity plan (for that I would recommend Aaker's work). On the other hand, if you are a designer willing to understand how to develop a visual identity linked to a brand identity, this book could be very useful.
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