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Summary: Ailes Is The Master
Review: Ailes is an undisputed media master. There is a reason he took took Fox News from nowhere to number one in a short period of time--Ailes knows how to make anyone look good. And this books reveals his secrets.
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Summary: A great book for anyone who does a lot of public speaking!
Review: Helps you understand how to present yourself better in public, on camera, etc. I really liked his listening tips. I think listening is the lost art of evangelism. You have to learn to listen if you are going to become good at marketing.
Take a look at these tips to help you become a better listener from the book:
1. Relax and clear your mind if someone is speaking to you, so that you're receptive to what they're saying.
2 Never assume that you have heard correctly because the first few words have taken you in a certain direction. Most listening mistakes are made by people who only hear the first few words of a sentence, finish the sentence in their own minds, and miss the second half.
3. Learn to speed up your point of contact as a listener. The second you hear a sound coming from another person concentrate quickly on the first few words. That will get you started correctly.
4. Don't tune out a speaker just because you don't like his or her looks, voice, or general demeanor. Stay open to new information.
5. Don't overreact emotionally to the speaker's words or ideas--especially those that may run contrary to your usual thinking. Hear the other person out.
6. Before forming a conclusion, let the speaker complete his or her thought. Then evaluate by distinguishing in your mind specific evidence presented (good) verses generalities (bad).
7. Part of listening is writing things down that are important. You should always have a piece of paper, a pencil, a notebook, or a card in your pocket. Throughout the day many important things will be discussed. Take notes to listen, to remember later, and to document, if necessary.
Rating: 
Summary: Mike Douglas shows
Review: Here I thought the Mike Douglas show was some weird grown up thing that came on at some point after Dick Van Dyke but before The Three Stooges. Little did I know that behind the scenes of that boring show, lurked Roger Ailes, sharpening his blarney stone to help others, including Ronald Reagan, connect better with their audiences. This book weaves every last shred of Mike Douglas insights into Mr. Ailes's subsequent world.It's a good book. I just wonder if it succeeds too easily, based as it is on an old has-been show. As if it's a kind of intellectual dirtying insisting on its own purity and self-importance. Makes me slightly afraid to open the next business self-imporvement book, for fear of finding the heretofore unknown intellectual father of the "Hazel" show knowledgeably trading insider pointers for making tons of money, or at least becoming President.
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Summary: Textbook for the high profile biz
Review: I use Ailes' book as a textbook for my Entertainment Media Relations classes. This book describes the m.o. plus attitudes to what anybody involved with high visibility should adhere. It emphasizes that you should never change who or what you are, just to improve yourself, and to be involved with what you do in a positive manner.
Rating:
Summary: A powerful book.
Review: If you are interested in high impact material this is the book for you. Today, in our Internet/computer connected world, we frequently find ourselves running at break-neck speed. I also recommend you get "Life and Death on the Internet" by Keith A. Schroeder. It will be easier to live in the world we do with the information provided.
Rating:
Summary: Roger Bows down...To No Man.
Review: It's Good. Roger, unlike other happy hr wise guys. knows what he's talkin bout. He WALKS THE TALK. See...the overall message is. Each and every one of us, are unique. We all have a comfortable way of "Being ourselves"...it's a Genuine style. Know what I mean? Cop It. MB.
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Summary: A must read for the frustrated public speaker
Review: Mr. Ailes does an outstanding job communicating how to leverage your own strengths to be an outstanding communicator. The book is joyful and entertaining to read and well deserved to be on any leaders reading list.
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Summary: A powerful idea.
Review: My college minor some 30 years ago was Speech. I have read some 10 books and many more articles about giving speeches. Roger Ailes book, first published in 1988, is the only one like it I have ever read. His advice is unique, and I believe, right on. Instead of quirky gimmicks, Ailes starts with the factors that make a great speaker -- some of which will surpise you, and encourage you. The book is very readable with lots of anecdotes and great stories to illustrate his points. In my consulting with political candidates I recommend it often. Considering this man's success in television and politics, I don't understand why this book is not more widely read and referenced. I consider it a "secret weapon". After all, this is the man who was a consultant to the man friend and foe alike called the great commuicator, Ronald Reagan. If you read it, you may be the only one you know who has. And then you will wonder, as I have, why more people have not read it.
Rating:
Summary: A powerful idea.
Review: My college minor some 30 years ago was Speech. I have read some 10 books and many more articles about giving speeches. Roger Ailes book, first published in 1988, is the only one like it I have ever read. His advice is unique, and I believe, right on. Instead of quirky gimmicks, Ailes starts with the factors that make a great speaker -- some of which will surpise you, and encourage you. The book is very readable with lots of anecdotes and great stories to illustrate his points. In my consulting with political candidates I recommend it often. Considering this man's success in television and politics, I don't understand why this book is not more widely read and referenced. I consider it a "secret weapon". After all, this is the man who was a consultant to the man friend and foe alike called the great commuicator, Ronald Reagan. If you read it, you may be the only one you know who has. And then you will wonder, as I have, why more people have not read it.
Rating:
Summary: Roger Ailes is a genius
Review: Roger Ailes has made a career of redefining the media, while at the same time helping the people in and around the media redefine themselves. This book is an engrossing and invaluable look at the world of media consulting, and all that the title implies. If you work in the media, would like to work in the media, or don't know what to do because you are forced to work with the media, this book should be the first on your list. It is a how to guide for selling yourself to the masses - one person at a time. It is no wonder that FoxNews Channel has grown to become the number one rated cable news station with Ailes at the helm. This book will show you why.
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