Balancing on the Wire: The Art of Managing Media Organizations

Rating:
Summary: Too valuable to leave on a shelf--Balancing on the Wire
Review: Packed with historical context, supporting research and the comfortable style of a confident writer, this book is an invaluable resource for anyone who finds themself thrust into the precarious position of media management. It is also currently used as a college textbook for graduate-level journalism.
All major dimensions of management are addressed in this authoritative work. From the "evolution of a Free Press" and the role of "motivational fit" to corporate financial budgeting and legal regulations of libel and the Federal Communication Commission, "Balancing on the Wire" gives its readers a broad view and an insider's edge into the dynamic world of media leadership.
For those who've worked inside an adrenalin-soaked broadcast station or a raw-nerve newsroom, slip a copy of this humanistic survival guide into the holiday stocking of the company's CEO or your favorite upper-level Scrooge. It's a spoonful of potent medicine that mixes common sense and artistic inspiration in just the right pleasing proportions.
Cheers to Redmond and Trager for making special a topic that is hackneyed by the pseudo-bestsellers of MBAs in retirement.