Women in Mass Communication

Rating:
Summary: Fascinating Comprehensive Survey on Women in Mass Comm.
Review: Very well written collection on that status of women in the media. This is a collection of essays about gender values in mass communication. The editor, Pamela J. Creedon, has identified a wide range of issues for discussion. Inspite of the huge scope of the book, the essays remain cohesive and well-knit.

The book looks at the increased number of women scholars in this area and its effects. ("gender switch"). A key message of the book is that a significant change in status quo will occur, not when women try to change the system, but when they improve their position within the system and change the internal dynamics therein. A second message is that the gender roles defined by white male counterparts serve as the basis of gender inequity. The collection ends on an optimistic note and the last few essays talk about how to challenge current gender values.