Rating: 
Summary: A great inside account
Review: I found this book better than I ever thought it would be. I bought it in December but didn't read it until April due to my low expectations of the book. I couldn't have been more pleasantly surprised! Goldberg did a tremendous job and I am actively recommending it to all of my conservative colleagues.
Rating:
Summary: Shooting the messenger doesn't work....
Review: I'm nearly sixty years old. I've seen the evolution of news from accurate information on almost any subject in 1950 to the current entertainment network shows. Bernard Goldberg is completely accurate in his book, and in fact does acknowledge everyone has bias, but questions why news anchors these days, like politicians and attorneys, have developed the art of trivalizing the messenger. Unfortunately I also listen to the BBC which has also fallen prey to covering only what is popular. However, if you get nothing else from the book, listen carefully to the special terms like "controversial", etc. on the news. When anyone uses these types of terms, they are playing you!
Rating: 
Summary: Boring, but interesting at times
Review: Bernard Goldberg's book is an attack on the bias found within the media industry. Goldberg displays data, interviews and his own personal insight from working at CBS News for many years. While I agree with many things he said, the book was a bit monotonous as Goldberg attempted to state his points many times over that many times it felt as if Goldberg was "beating a dead horse." Perhaps the best part about this book is Goldberg's dislike and personal feud with Dan Rather. Everyone knows that Rather is a kook so hearing it from someone who has worked with Rather for years was quite funny. You may agree or disagree with what Goldberg claims is bias. However, I couldn't turn a blind eye to the monotony of this book.
Rating: 
Summary: Raving lunatics
Review: I enjoyed this book. It was a fast read. Was it shocking? No. Revelational? No. If you've already read "Slander" by Anne Coulter or listened to Rush for more than two weeks, there's really nothing here that will change your life.In fact, it's almost better to sit and read the reviews here on Amazon. Holy cow! There are now more than 700 reviews on this books alone. And the tone of the reviews gives you a quick insight into how people (not just the media) view, or perhaps more appropriately filter, bias. These reviews alone would make a fascinating study in American culture.
Rating:
Summary: What we already knew
Review: Even my liberal friends knew that the news was biased and sort of smirked about it. The smirks are now gone since Fox news came on the scene and even MSNBC has attempted to give both sides with some of their new shows.
I think that the balance is getting there but not yet arrived completely. Now we need an expose of NPR, etc.
Rating: 
Summary: Like a torque wrench to the brain...
Review: Bernard Goldberg's Bias is simply a publicized version of his hatred for Dan Rathers and other "media elites". I went into this book with an open mind. The first chapter almost induced vomiting. What is Goldberg trying to prove? His thoughts are scatters and unoriginal. It is unclear what his real thoughts are on the "issue" at hand. And not once does he mention Fox News. why? Because they have such a heavy conservative bias that they would shatter his blanket statement about liberal bias, which is sickeningly unsupported...
Rating:
Summary: Angry At The World
Review: While the topic of liberal bias is interesting and--like conservative bias, environmental bias, American bias, corporate bias, male bias, yadda yadda yadda--occasionally evident, Goldberg has done a poor job of discussing it. BIAS is self-serving, to say the least; it's author is also irritatingly self-absorbed. The whole book can be paraphrased as 'I, Bernard Goldberg, the only straight-thinking and non-biased journalist ever, spent many years telling my wild-eyed liberal bosses that they were evil and bent, but they were too stupid to recognize my obvious genius.' Perhaps most discouraging, Goldberg mentions only in passing in the book's forward that nearly all talk radio, a growing number of cable networks and FOX News in its entirety are blatently and overtly conservative; he then spends the 234 pages whining about instances of vaguely perceived liberal bias on the big three networks--particularly the network that refused to make him evening news anchor, by the way--and concludes that Americans are being misled by the Left. Hogwash. Another favorite topic of the new edition is how those horrible liberals refused to interview Goldberg about the first run of BIAS. He even ridicules networks and programs that never talk about bestsellers, because they didn't make the exception for his oh-so-important tome. Paragraph after paragraph is devoted to the supposed shut-out until--finally--Goldberg gets around to mentioning that he DID get to hype his book on the TODAY show. But that's not good enough for him either: it was only "a dog and pony show." If you're looking for books about journalism and the problems you'll encounter in the business, look around. There are some good ones. Skip BIAS, though. It is nothing more than the whining of a frustrated man who, to be perfectly blunt, is not quite as smart or nearly as unbiased as he obviously believes.
Rating:
Summary: Interesting Read
Review: Very interesting perspective on the prevalent liberal bias in the media from a TRUE insider. More telling is the fact that he admits to agree with the more liberal viewpoint BUT finds it disturbing that it is presented as OBJECTIVE journalism. This conflict is what gave rise to the book.
Rating:
Summary: Should be called, why Bernard thinks he is so great.
Review: I went into this book with an open mink, looking forward to hearing an argument for a point of view opposite of my own. But all I got was a whiny old man, who is mad that he got fired. The entire book is written on about 3 ... examples. Bernard Shaw is either really stupid, or really sheltered. He takes on a constant me againstthem stance, and all you read about is how wrong and evil everyone else is, and how saintly and noble Bernard is. I am so upset that I spent time and money on this book. Please don't make the same mistake. Bernard, if you read this, get over it, dude. Just let it go. And open your eyes, my friend. You have no idea what you're talking about.
Rating:
Summary: Important Book, Glib Delivery
Review: I came to this book with prejudices in favor of the arguments it presents. I have long believed that news content is filtered according to (a) its potential for Neilsen ratings, (b) not causing offense to advertisers, and (c) not causing offense to sources of information - especially governmental ones. I'm not a believer in vast right or left wing conspiracies, but I do think that there are strong herd instincts amongst both buyers and sellers in the Marketplace of Ideas. I found the book fascinating. Unlike several other reviewers, I really enjoyed the personal anecdotes about Big Media's reaction to the author's bias charges. And I liked the fact that he named recognizable names. I though he did a good job laying out his argument, and separating the bias issue (e.g. whether Forbes' flat tax plan got biased treatment at the hands of the news) from the underlying politics (e.g. the political merits of Forbes' flat tax plan). I've given the book 4 stars because I think it could be improved in a couple of areas. The style of writing is just too glib for my tastes. I also thought that his efforts to provide real / scientifically gathered data to contrast with the figures included in news stories were inconsistent. Whistleblowers are increasingly important in a society dominated by The Spin Of The Big. A tip 'o the hat to Bernard Goldberg for having the courage to speak up.
| 
