Rating: 
Summary: Well researched a written.
Review: This is a fabulous book that's well worth the read. Gives fly-on-the-wall accounts of various elements of the beauty industry. While some of the accounts seem a little exaggerated and reductive, it is a useful tool for those interested in the beauty biz.
Rating:
Summary: Must read for makeup junkies ;)
Review: This is a fascinating look inside the makeup industry and is a must-read for a make-up junkie like myself. It documents the process of creating the color story. How it's conceived, marketed, sold, ect. and reveals many interesting insider details about the color stories and the mis-truth's reported by popular beauty magazines. It also goes back in time to the conception of the beauty industry telling the beginnings of the Estee Lauder empire and walks you through a Mary Kay conference (found this pretty amusing). At times the detail becomes repetitive and I did a bit of skimming but overall it was an interesting little read.
Rating: 
Summary: Beautiful *and* beneficial!
Review: This is an absorbing, informative, quick read from a beauty industry insider. (You'll never look at makeup and fashion magazines quite the same way again!) Gavenas unmasks everything from how the cosmetics big-guns plan their ad campaigns to whether that fashion-mag cover girl is *really* wearing the products we're told she is. The chatty, accessible tone lends itself (dare I say) beautifully to this fascinating look at makeup, marketing, and pop culture.
Rating:
Summary: Beautiful *and* beneficial!
Review: This is an absorbing, informative, quick read from a beauty industry insider. (You'll never look at makeup and fashion magazines quite the same way again!) Gavenas unmasks everything from how the cosmetics big-guns plan their ad campaigns to whether that fashion-mag cover girl is *really* wearing the products we're told she is. The chatty, accessible tone lends itself (dare I say) beautifully to this fascinating look at makeup, marketing, and pop culture.
Rating:
Summary: Recommended--great stories
Review: What a relief to read something written on a "woman's" subject (namely makeup) that is well-written without being condescending to its readers. This book is short and fast but has a surprising amount of history about women in business and how and why cosmetics got to be such a big business.And, as a Texan, I loved the chapter about Mary Kay and the women who participate. It's a complicated subject and this is the best treatment I've come across. I don't know if I would categorize it as a business book, a fashion book, or a history book, but I do recommend it!
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