Color: The Secret Influence, Second Edition

Rating:
Summary: Tickled pink:)
Review: Color affects everything, "Color The Secret Influence" examines the science, psychology, and history of color. The information and studies discussed within touch on many facets of everyday life. The book begins by defining color, and discusses it in the context of it's affects on health, psychology, architecture, landscape design, sales, marketing, packaging, fashion, and culture in general.

If you have the slightest interest in learning about color for commercial purposes, designing and decorating your home, improving or understanding your color preferences, or how your everyday color choices and preferences affect you, buy this book!. It's is phenomenal, absolutely the best all encompassing book on color I've ever come across. While the information contained within, can be applied to web and graphic design, the depth of this book goes FAR beyond anything else I have read! It covers MUCH more than just creating attractive color combinations.

Rating:
Summary: Fabulous Book!
Review: Color affects everything, "Color The Secret Influence" examines the science, psychology, and history of color. The information and studies discussed within touch on many facets of everyday life. The book begins by defining color, and discusses it in the context of it's affects on health, psychology, architecture, landscape design, sales, marketing, packaging, fashion, and culture in general.

If you have the slightest interest in learning about color for commercial purposes, designing and decorating your home, improving or understanding your color preferences, or how your everyday color choices and preferences affect you, buy this book!. It's is phenomenal, absolutely the best all encompassing book on color I've ever come across. While the information contained within, can be applied to web and graphic design, the depth of this book goes FAR beyond anything else I have read! It covers MUCH more than just creating attractive color combinations.

Rating:
Summary: Tickled pink:)
Review: Color affects everything, "Color The Secret Influence" examines the science, psychology, and history of color. The information and studies discussed within touch on many facets of everyday life. The book begins by defining color, and discusses it in the context of it's affects on health, psychology, architecture, landscape design, sales, marketing, packaging, fashion, and culture in general.

If you have the slightest interest in learning about color for commercial purposes, designing and decorating your home, improving or understanding your color preferences, or how your everyday color choices and preferences affect you, buy this book!. It's is phenomenal, absolutely the best all encompassing book on color I've ever come across. While the information contained within, can be applied to web and graphic design, the depth of this book goes FAR beyond anything else I have read! It covers MUCH more than just creating attractive color combinations.

Rating:
Summary: Color affects every aspect of your life every day.
Review: Color has a strong impact on you every day whether you realize it or not. So why not be ahead of the game by really understanding how color influences you and learning how to control the effect to your advantage.

HOW MUCH DO YOU KNOW ABOUT COLOR? •Can color affect your sex life? •Can color affect your weight? •Can color affect your spending habits? •Can color penetrate your entire body? •Can color affect your psychological well being? •Is there a link between color and alcoholism? •Can color affect the flavor of foods? •Can color affect people's perceptions of you? •Can your skin "see" color? •Can color improve your health?

The answer to all these questions is YES.

Color has a truly far-reaching influence on all aspects of our lives. By reading Color: The Secret Influence you will learn some amazing facts that are all based on very real scientific studies. We have tried to present serious information in a very readable way that you can really use to enhance your life. Ken holds a doctoral degree in color/light and is a university professor. I (Cherie) am a professional designer and color consultant. In researching the subject of color/light for more than 20 years we have discovered some remarkable things that we wanted to share, which is why we wrote this book. It can be used on several levels: as a university text, as a reference for design professionals and as a valuable tool for anyone who just wants a better understanding of how color can be used to get you what you want out of life. By reading Color-The Secret Influence you will realize there is much more to color than meets the eye.

We welcome a dialog with our readers and are providing our e-mail address for this purpose. Thank you for taking the time to read this. We hope you enjoy the book!

Rating:
Summary: Color: The Secret Influence
Review: I think this book will really help me in my work. I have a floorcovering business and I have read a lot of books on color trying to learn things that I can use in my business. This is the first book that has given me really solid information. I now understand color for the first time. I really recommend this book to anyone who wants to know how to use color as a way to make their lives better.

Rating:
Summary: Great Job!
Review: This book has lots of info and is put together really well. It's amazing to learn how much color affects your life and to realize that you can make your life so much better by knowing how to use it. This is a great book.

Rating:
Summary: This is a great book!
Review: This book is fascinating and well done. I am more than halfway through it and I can't wait to finish reading it! Even though I am a color professional and belong to many professional organizations, I am learning things I didn't know about color and its effects. I am sure this information will provide very useful in both my work and my life. I highly recommend this book!

Rating:
Summary: Disappointed
Review: This book is like Reader's Digest. It trys to cover too much subject matter and winds up turning into a survey. It says a little about a lot. I returned it.

Rating:
Summary: Fabulous Book!
Review: This is the best book on color I've ever found. It gives a really comprehensive overview of how color affects your entire life. If you want to redecorate your home, or influence people by how you dress, or learn how to use color to make your life healthier you absolutely must read this book. Color: The Secret Influence really goes way beyond anything I've ever read about color before in showing how it totally affects our lives. It clearly states that the serious study of color is in its beginning stages but it also gives an amazing amount of information that anyone can use today, right now to make their lives better. You've gotta read this book!