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Rating: 
Summary: Examines how toys help avert or discharge childhood violence
Review: A.C. Gilbert wore many hats: athlete, magician, and self-made millionaire - but he made his money by creating the Erector set toy back in 1913, making an invention which changed how boys played. The Man Who Changed How Boys And Toys Were Made isn't just a biography of an inventor; it examines how toys help avert or discharge childhood violence, how high-tech toys may serve a different purpose, and differences between how both sexes play.
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Summary: AC Gilbert beyond Paradise...and into the 21st century
Review: Bruce Watson has taken a mostly forgotten american hero and brought him to a new audience. With detailed precision, an alarming wit and an insight that childhood makes the man, Bruce Watson here writes of a long lost era in American history and the paradigm shift that Alfred Carlton Gilbert wrought. America needs an industrial hero, now. And this book tells of one man who deserves more recognition. A very good read. Not a hobbyist checklist or price-guide, "The man who changed how boys and toys were made" is a warm fuzzy that in reality tells of the reasons why American ingenuity had a boost that lead the pathway to landing on the moon, and hints at why the great American engineering triumphs of the 20th century might be lost in the 21st. Highly reccommended read, far more than a "toy" book.
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Summary: Great book, well done
Review: Bruce Watson takes the reader from AC Gilbert's childhood to his days at Paradise. He explains how this industrial legend developed and advertised his "Toys for Boys". And Mr. Watson explains the reasons why Gilbert's toys were not as popular for the 60"s child. A good read.
Rating:
Summary: Great book, well done
Review: Bruce Watson takes the reader from AC Gilbert's childhood to his days at Paradise. He explains how this industrial legend developed and advertised his "Toys for Boys". And Mr. Watson explains the reasons why Gilbert's toys were not as popular for the 60"s child. A good read.
Rating:
Summary: Required reading
Review: This book should be required reading for industrial designers, toy designers and anyone else involved in design, marketing or production of consumer goods. This is a very important look into market forces, consumer behavior and the importance of placing the consumer first amd foremeost in your product design. The book may be a biography, but is also a textbook for every enlightened designer and marketer. I will make this required reading for the Industrial design grad student I am mentoring. Add to the fact that the author's style is at times hilarious, sometimes matter of fact, and the bottom of page 208 and page 209 will bring tears of joy and pride to your eyes. Well written, entertaining and incredibly informative.
Rating:
Summary: Required reading
Review: This book should be required reading for industrial designers, toy designers and anyone else involved in design, marketing or production of consumer goods. This is a very important look into market forces, consumer behavior and the importance of placing the consumer first amd foremeost in your product design. The book may be a biography, but is also a textbook for every enlightened designer and marketer. I will make this required reading for the Industrial design grad student I am mentoring. Add to the fact that the author's style is at times hilarious, sometimes matter of fact, and the bottom of page 208 and page 209 will bring tears of joy and pride to your eyes. Well written, entertaining and incredibly informative.
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