The Unseen Power: Public Relations : A History (Lea's Communication)

Rating:
Summary: Detailed history at PR pioneers
Review: Detailed book focused on PR pioneers and their agencies, including John Hill, Carl Byoir, Ivy Lee, and Edward Bernays. Author Cutlip is a respected PR scholar for whom this book represents the culmination of 40 years of research. Provides students and practitioners with a sense of their calling's history.