The Signs of Our Time

Rating:
Summary: Jack's book is a tool with which to see through our culture.
Review: Dr. Solomon brings the esoteric academics of semiotics to pop-culture. Jack, a noted semiotician and beloved English professor at CSUN, discusses the language necessary for a culture to become self-aware and in this sense is a nice follow up to Edward T. Hall's _Beyond Culture_. Jack, always erudite yet undaunting, tells in merciful language how we are victims of our particular culture until we can understand its codings in advertising. Decode these signs, resist culture, and defend yourself, says Jack the semiotics guru!