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Rating: 
Summary: Readable and Informative. This is not simply a text book.
Review: An extremely engaging book. It is very well written for the layman and on a subject that should interest us all. Experts in psychology that have a genuine talent for writing are rare and I have no hesitation in recommending this book unreservedly. It takes as its theme, the 'brainwashing' of American soldiers in the korean war, but relates the 'techniques' to influences which operate on us all in our every day life to varying degrees, to influence our thoughts. An important, but also entertaining book. Two thumbs up! :)
Rating:
Summary: Very interesting.....
Review: HOWEVER, FOR A VISCERAL READ and insider's account, I suggest Deborah Layton's memoir, SEDUCTIVE POISON> It was required reading in my son's Psychology course at Stanford University and at his urging I picked it up. Besides being eloquent the story transported me into the world of idealism, innocent delusion and cults. What Layton brings to this subject / discussion is the Universality of it all. She's the quintessential "girl next door," someone you recognize as "your own", likeable, attractive, searching for meaning in her life. She is not unlike any of us at that age and time-the 60's. Layton's tale reminded me that it could happen to the brightest and best of us. Her experience is not unlike that of Europeans with Hitler's rise to power in the equally turbulent 1930 and 40's. Hitler had a gradual infatuation with putting respect and power back into the hands of Germany. Jim Jones, too, promised his flock that they would have more power over their lives if they followed him to South America. Both charismatic men started out respected and supported by politicians. When it was over the world cried, "How could they have allowed this to happen?" It does! And will! until we understand the phenomenon and admit that we, too, have been lured, seduced, fooled, misguided and ill-informed at various times in our lives. Layton's experience, though extreme IS UNIVERSAL.
Rating: 
Summary: Good overview, nothing else
Review: I am interested in mind control and this came recommended as a good book on the subject. However this book is one long history of research into mind control. The book begins with a general description of the first case of actual mind control as performed on American POW's in Korea, where many were so brainwashed that they openly embraced their captors and communism. It was at this point, the author claims, that it was realized that mind control could occur. It is from this watershed event, and the data collected therefrom, that all current study of brainwashing and mind control stem. The author then surveys the Pavlov dog experiments, animal research, various large scale experiments involving humans where unbelievable counter intuitive results occur. This book is worth its price just to read about these studies into things like 'the gun effect' where people were actually mroe aggressive to an armed motorist getting stuck on a highway then to an unarmed one. All in all, this is a general study, somewhat outdated, and is written from English points of view. This is a book you can start with, and then use its extensive bibliography to explore areas that interest you more closely.
Rating:
Summary: Good overview, nothing else
Review: I am interested in mind control and this came recommended as a good book on the subject. However this book is one long history of research into mind control. The book begins with a general description of the first case of actual mind control as performed on American POW's in Korea, where many were so brainwashed that they openly embraced their captors and communism. It was at this point, the author claims, that it was realized that mind control could occur. It is from this watershed event, and the data collected therefrom, that all current study of brainwashing and mind control stem. The author then surveys the Pavlov dog experiments, animal research, various large scale experiments involving humans where unbelievable counter intuitive results occur. This book is worth its price just to read about these studies into things like 'the gun effect' where people were actually mroe aggressive to an armed motorist getting stuck on a highway then to an unarmed one. All in all, this is a general study, somewhat outdated, and is written from English points of view. This is a book you can start with, and then use its extensive bibliography to explore areas that interest you more closely.
Rating: 
Summary: excellent book!
Review: I thought this book did a good job of conveying the info in a rational manner without overhyping the findings. I would recommend Sargents book "the battle for the mind" also, to those who are interested.
Rating:
Summary: Very interesting.....
Review: I thought this book did a good job of conveying the info in a rational manner without overhyping the findings. I would recommend Sargents book "the battle for the mind" also, to those who are interested.
Rating:
Summary: Good, but dated, book
Review: This is a good introduction to many of the issues of how good people come to believe bad things, but it is a little dated. It's written for a popular audience, so someone looking for a more scholarly take may be disappointed.
Rating:
Summary: Outstanding! Rational and Clear - a must read about Media
Review: This is a great book, now I will use it to take over the world.
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