Emotional Contagion (Studies in Emotion and Social Interaction)

Rating:
Summary: Brilliant Explanation of How Ideas and Emotions Spread
Review: While reading Malcolm Bradwell's best-selling "The Tipping Point," Bradwell referred to "Emotional Contagion" as "brilliant." So I went to the source and found it just that. It offers rigorous explanations for how ideas and emotions spread, relying on fascinating experimental data from psychology and molecular biology. And the book is never dry or boring; it includes interesting historical and cultural examples as well. I think it's an important and thoroughly accessible work.