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Rating: 
Summary: Fascinating reading
Review: There are a many excellent memory books on the market today. The majority cover various mnemonic techniques, the better ones including a section on biological factors - how nutrition, medication, aging, diseases, etc. affect memory. "Life's a smelling success is the first one I have seen that discusses scent and how it can be directly related to memory. Dr. Alan Hirsch includes considerable information on experiments done with odors and how they affected learning and memory. Some of the odors discussed are common ones like lavender; others include butterscotch, green apple, and peppermint. We all know the pleasant experience of walking into a house or our favorite restaurant and smelling the wonderful odor of baking bread and how that immediately affects our mood. Dr. Hirsch explains that our "odor memory" transports us back to a pleasant state when we smelled the odor before. The premise of the book is that there are scents that do the same thing for learning. What if there are scents that cause us to be relaxed, but still alert? This is the perfect state for learning. What about odors that remove test anxiety? Throughout this text Dr. Hirsch mentions specific odors and the effect they typically have. He gives you the tools and techniques to build what he calls an "odor library". "Life's a Smelling Success" gets very specific in the research quoted. He looks at the relationship between such things as math and oranges. Or, how do mangos and limes affect males and females differently? "Life's a Smelling Success" is a highly recommended read that shines light on an area not covered in other memory and learning books. Given that odors are used in everything from increasing sales in stores to calming aggressive people it seems strange that there is not more research on using them for personal growth. Dr. Hirsch starts filling that gap with this book. Bravo, Dr. Hirsch.
Rating:
Summary: Fascinating reading
Review: There are a many excellent memory books on the market today. The majority cover various mnemonic techniques, the better ones including a section on biological factors - how nutrition, medication, aging, diseases, etc. affect memory. "Life's a smelling success is the first one I have seen that discusses scent and how it can be directly related to memory. Dr. Alan Hirsch includes considerable information on experiments done with odors and how they affected learning and memory. Some of the odors discussed are common ones like lavender; others include butterscotch, green apple, and peppermint. We all know the pleasant experience of walking into a house or our favorite restaurant and smelling the wonderful odor of baking bread and how that immediately affects our mood. Dr. Hirsch explains that our "odor memory" transports us back to a pleasant state when we smelled the odor before. The premise of the book is that there are scents that do the same thing for learning. What if there are scents that cause us to be relaxed, but still alert? This is the perfect state for learning. What about odors that remove test anxiety? Throughout this text Dr. Hirsch mentions specific odors and the effect they typically have. He gives you the tools and techniques to build what he calls an "odor library". "Life's a Smelling Success" gets very specific in the research quoted. He looks at the relationship between such things as math and oranges. Or, how do mangos and limes affect males and females differently? "Life's a Smelling Success" is a highly recommended read that shines light on an area not covered in other memory and learning books. Given that odors are used in everything from increasing sales in stores to calming aggressive people it seems strange that there is not more research on using them for personal growth. Dr. Hirsch starts filling that gap with this book. Bravo, Dr. Hirsch.
Rating:
Summary: MIDWEST BOOK REVIEW
Review: What a great book, not only was it a wonderful read, but I got to enjoy a pleasant
odor each time I picked it up.
OK, what am I talking about right? Dr. Hirsch's book "Life's a Smelling Success" is about smells, yes you read that right, and
will you be surprised how your nose can help you in your everyday life.
Dr. Hirsch explains how certain smells help you remember things like birthdays, what you need to buy at the store, and will even unlock your mind to memories that you felt were forever gone.
Want to relieve stress, or sleep better? How about this, want to use your sense of smell to curb your appetite? The answer lies in the pages of this delicious smelling book. I'm serious, you will just have to run out and buy yourself a copy and begin to sniff your way
to success.
Thank you Dr. Hirsch, I assure you that I will be using much of what I have learned from your informative book.
Great read! Highly recommended!
Rating:
Summary: MIDWEST BOOK REVIEW
Review: What a great book, not only was it a wonderful read, but I got to enjoy a pleasant
odor each time I picked it up.
OK, what am I talking about right? Dr. Hirsch's book "Life's a Smelling Success" is about smells, yes you read that right, and
will you be surprised how your nose can help you in your everyday life.
Dr. Hirsch explains how certain smells help you remember things like birthdays, what you need to buy at the store, and will even unlock your mind to memories that you felt were forever gone.
Want to relieve stress, or sleep better? How about this, want to use your sense of smell to curb your appetite? The answer lies in the pages of this delicious smelling book. I'm serious, you will just have to run out and buy yourself a copy and begin to sniff your way
to success.
Thank you Dr. Hirsch, I assure you that I will be using much of what I have learned from your informative book.
Great read! Highly recommended!
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