You Can Read a Face Like a Book: How Reading Faces Helps You Succeed in Business and Relationships

Rating:
Summary: equivalent to racism
Review: All I've read is an (unquestioning) review of the book, so I wonder if it also covers how you can read personality from skin color and other "racial traits"? I'm sure that would be very useful and just as scientifically well-founded.

I thought this kind of racist "science" went out of fashion 50 years ago, but I guess it didn't.

This is not to say that it is inconceivable that personality traits might be correlated with body type, but this area is so full of stereotypes and has so much potential for abuse and harm, that any statements much be backed by very carefully controlled experiments. Instead we have simple-kinded stereotypes (according to a review in the Mercury News 2004/12/5): "people with fine hair tend to be extremely sensitive, speak sortly on the phone, and hurt easily" while people with coarse hair are less sensitive. Give me a break! The review says Tickle "interviewed more than 500 people". Did she make any attempt to control for her own biases, or the preconceptions of her interviewees? "Her clients state their profile is 92% plus accurate." I'm sure astrologers do just as well.