The Persuasion Handbook: Developments in Theory and Practice

Rating:
Summary: Persuasion Theory and Practice
Review: Includes 34 social science and communication journal style articles on persuasion theory and persuasion research methods from a communication worldview. Multiple chapter authors are all well published. Too dense for undergraduates unless specific readings are guided by an instructor. A graduate student in a school of communication could launch a whole career with this handbook as a starting point. If you can obsorb these chapter readings, no one in this field will be out ahead of you for several years. Applicable to political campaign managers, advertising gurus, and health care practitioners alike.

Rating:
Summary: a MUST HAVE book !!!
Review: This very comprehensive handbook is something that every researcher in consumer psychology, attitude research, and the related fields must have or read. It is one of those books like Chaiken & Eagly's "Dual Process Theories in Social Psychology", or "The Psychology of attitudes". Lots of information on the most recent developments in the subfield/theory of innoculation theory and affective attitudes, which i find most important about it. EXCELLENT.

Rating:
Summary: a MUST HAVE book !!!
Review: This very comprehensive handbook is something that every researcher in consumer psychology, attitude research, and the related fields must have or read. It is one of those books like Chaiken & Eagly's "Dual Process Theories in Social Psychology", or "The Psychology of attitudes". Lots of information on the most recent developments in the subfield/theory of innoculation theory and affective attitudes, which i find most important about it. EXCELLENT.