The PERSONA PRINCIPLE : HOW TO SUCCEED IN BUSINESS WITH IMAGE MARKETING

Rating:
Summary: The Persona Principle
Review: Overall, I felt somewhat disappointed.

In fact, the book did clearly communicate - 'image is everything', and it provided pretty good explanation on detail principles/aspects of image. However, those principles actually are pretty common sense and generic, so I was looking forward to 'how to' section, especially how to link all principles together and provides a clear plan and tool on the application of the integrated persona principles. Most of the business examples in the book only demonstrated a single aspect. Yet when it comes down to application/how to section, the author only spent 11 pages on 'how-to' and those how-to are still generic. I don't know whether the author is just want to show 'the principle'. So when you really want to apply it, you need to contact with them for tools and consultation. However, if that's the case, then I don't want to buy this book because I want to self-help and self-improve.

Net, I found this book is good at theory/principle explanation but didn't provide a clear method on 'how-to' business application. Recommend 'not to buy' for marketing/brand people.

Rating:
Summary: Don't know how to apply the principles
Review: Overall, I felt somewhat disappointed.

In fact, the book did clearly communicate - 'image is everything', and it provided pretty good explanation on detail principles/aspects of image. However, those principles actually are pretty common sense and generic, so I was looking forward to 'how to' section, especially how to link all principles together and provides a clear plan and tool on the application of the integrated persona principles. Most of the business examples in the book only demonstrated a single aspect. Yet when it comes down to application/how to section, the author only spent 11 pages on 'how-to' and those how-to are still generic. I don't know whether the author is just want to show 'the principle'. So when you really want to apply it, you need to contact with them for tools and consultation. However, if that's the case, then I don't want to buy this book because I want to self-help and self-improve.

Net, I found this book is good at theory/principle explanation but didn't provide a clear method on 'how-to' business application. Recommend 'not to buy' for marketing/brand people.

Rating:
Summary: Underated Bible of everything you need to know about image.
Review: The books that are out there about image tend to be turgid, academic, and industry specialized. This book fragments the mold to propose a simple and intelligent argument about image, organized in clear (actually coherent and logical - not just) steps. Overlook the occasionally shoddy writing and lower school imagery, and you'll find a treasure of insights into the elusivity of image-formation. I have been known to sleep with my book. You may too!! whew.

Rating:
Summary: The Persona Principle
Review: The importance of a company's image as a corporate asset is immense. The Persona Principle clearly demonstrates how top management at any firm can ensure that their entire organization live and breath a good corporate image. Through the use of case studies, and proven image-marketing techniques, the authors will help you build a step-by-step " Persona Plan " to help your company capitalize on the most important and powerful asset it owns.