Motigraphics : The Analysis and Measurement of Human Motivations in Marketing

Rating:
Summary: Motigraphics
Review: Dr. Maddock's book offers insights into human motivation that are easily understood and more importantly, easily adapted - especially in the marketing arena. Complex issues that have perplexed me for 26 years as a marketing professional have now become significantly simpler as a result of reading this book. The basic premise that spiritual survival is actually more motivating than physical survival helps explain behavior that has historically become jumbled into tired traditional research jargon that is unusable beyond a single study. This book is now on the shelves of every client we handle. And every prospect as well. If you are in marketing, you will either read and use this book to understand your customers, or pray your customers don't.

Rating:
Summary: Motigraphics
Review: Dr. Maddock's book offers insights into human motivation that are easily understood and more importantly, easily adapted - especially in the marketing arena. Complex issues that have perplexed me for 26 years as a marketing professional have now become significantly simpler as a result of reading this book. The basic premise that spiritual survival is actually more motivating than physical survival helps explain behavior that has historically become jumbled into tired traditional research jargon that is unusable beyond a single study. This book is now on the shelves of every client we handle. And every prospect as well. If you are in marketing, you will either read and use this book to understand your customers, or pray your customers don't.