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Rating: 
Summary: Don't let the subtitle change fool you!
Review: It may appear that Hirshberg has two books out - one called "Creative Priority - Driving Innovative Business in the Real World"; and another called "Creative Priority - Putting Innovation to Work in Your Business". POTENTIAL buyers should note - these two books are 99% identical - one and the same. The paperback title, with the subtitle change, has added a 2.5 page "Preface to Paperback edtion" and a 4 page "Creative Priority Quiz" which I suppose merits the subtitle change. So don't be decieved by the fact that readers who have purchased one have also purchased the other. Now about the book itself - well, Hirshberg's writing style is witty and conversational. He communicates in an enthusiastic manner the joy of being creative and innovative. His theories about encouraging creativity and innovation, while not original, are presented in a refreshing first-person format that breathes life into each of his eleven strategies and concepts. Business readers and those interested in the creative process will both benefit from Hirshberg's unique perspectives on creativity. Highly recommended.
Rating: 
Summary: A great sampling of design, business, and creativity
Review: This is a great book for designers and auto enthusiasts. It's really a quick read with good writing and editing. Hirshberg really talks about the nuances of design and the management of creativity in a saturated product market. There is a nice balance of design decision details and macro level organizational management described through the book. Hirshberg's mini-stories from one project to the people responsible for the ideas really get you thinking about all car designs. He touches on a range of production and concept cars - everything from the Nissan Pathfinder, Pulsar NX, Infiniti J30 and a few which never made to our asphalt ecosystem. There are also humorous multi-cultural experiences with his Japanese counterparts - which are great lessons for those uninitiated to other ethnicities and particular business etiquette. The best of all are the hand sketches of the Infiniti J30, Gobi concept vehicle, boat designs and other early development stages. I wish there were more pictures for us right-brainers. A big part of his later chapters deal with how to create an environment that is naturally stimulating for creativity -and some of his methods are not in the studio. If you can remember car lines and wonder why a Nissan and Infiniti grill (or any car for that matter) looks the way it does - this book is for you. FYI - you can probably get essentially the same book in hardback at a used place for the paperback.
Rating:
Summary: A great sampling of design, business, and creativity
Review: This is a great book for designers and auto enthusiasts. It's really a quick read with good writing and editing. Hirshberg really talks about the nuances of design and the management of creativity in a saturated product market. There is a nice balance of design decision details and macro level organizational management described through the book. Hirshberg's mini-stories from one project to the people responsible for the ideas really get you thinking about all car designs. He touches on a range of production and concept cars - everything from the Nissan Pathfinder, Pulsar NX, Infiniti J30 and a few which never made to our asphalt ecosystem. There are also humorous multi-cultural experiences with his Japanese counterparts - which are great lessons for those uninitiated to other ethnicities and particular business etiquette. The best of all are the hand sketches of the Infiniti J30, Gobi concept vehicle, boat designs and other early development stages. I wish there were more pictures for us right-brainers. A big part of his later chapters deal with how to create an environment that is naturally stimulating for creativity -and some of his methods are not in the studio. If you can remember car lines and wonder why a Nissan and Infiniti grill (or any car for that matter) looks the way it does - this book is for you. FYI - you can probably get essentially the same book in hardback at a used place for the paperback.
Rating:
Summary: An excellent discussion of organizational creativity.
Review: This is the first book on creativity that I have read which truly covers organizational issues. So many of the creativity experts have failed to address these issues or failed to identify the correct ones. And, Mr. Hirschberg's book is entertaining and interesting!
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