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Rating: 
Summary: So you're telling me you aren't busy enough? =0)
Review: I purchased this book awhile back - before I was in the salon business... now that I'm 'in it' and building my clientele - I am finding this a really nice marketing & promotions reference.
It's important to keep your mind fresh with ideas! This book is so chock-full of them that some may work for you now - while others may work more for you later down the road. I, personally, have found the "Using Publicity Power to Spread News about your Salon" and the "Use a Publicity Kit to Multiply your Publicity Power" as the most useful to me so far... Giving me information that I hadn't thought about! ( I love that!) I think it is time for a new edition of this 1998 book since email, websites or online purchasing is not included. BUT, even without those aspects included - this is a wonderful reference that every salon owner or professional should have in their library!
Rating:
Summary: So you're telling me you aren't busy enough? =0)
Review: I purchased this book awhile back - before I was in the salon business... now that I'm 'in it' and building my clientele - I am finding this a really nice marketing & promotions reference.
It's important to keep your mind fresh with ideas! This book is so chock-full of them that some may work for you now - while others may work more for you later down the road. I, personally, have found the "Using Publicity Power to Spread News about your Salon" and the "Use a Publicity Kit to Multiply your Publicity Power" as the most useful to me so far... Giving me information that I hadn't thought about! ( I love that!) I think it is time for a new edition of this 1998 book since email, websites or online purchasing is not included. BUT, even without those aspects included - this is a wonderful reference that every salon owner or professional should have in their library!
Rating:
Summary: This book is more of an outline of marketing for salons.
Review: This will remind you of Jay Abraham's marketing books but for the salon owner. The marketing techniques are very sound (nothing off the wall) Common sense prevails throughout the book. None of the ideas require a lot of money but you will need the time to do them. This book plus Jay Abrahams for a general overview of marketing and Brian Tracy's "Laws of Business Success" should be in every salon owners library.
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