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Rating: 
Summary: Free Publicity - A Must Have PR Tool
Review: (Reprinted from my internal newsletter)A new PR "how-to" book has hit the scene, but this one has a twist - it is written by a practicing broadcast journalist. Jeff Crilley of Dallas' Fox 4 News channel went to lunch with a PR pro friend last year to give her some insight into getting coverage for her clients. After his frank discussion of what she was doing wrong, she suggested he should write a book. Unlike a lot of people who are told they should write books who actually don't, Jeff did - titled "Free Publicity." And, as near as he can tell, he's the first non-PR person to write a PR how-to book. You can tell the book was written by a TV journalist because it is short, informative and very to the point - written in clear and concise language. For busy PR people who often don't take our own sage advice to keep it simple, this is an easy read (it takes maybe an hour and a half to finish). Further, it is really more than just "spying on the enemy," so to speak. Jeff's book does make great points about what works - and what doesn't work - in getting the media's attention. He also discusses in-depth what times you should be looking out for as "slow" times and how to best take advantage (or know when to avoid) what he calls a media "feeding frenzy." Jeff's book is a bit like a journalist manual, and he stresses how timing is everything. He's frank about what journalists think about lame pitches. But, he's also not ashamed to admit that even the most off-the-wall story, pitched at the right time, can get a lot of exposure (enter the "Elvis chicken"). I recommend this book for the seasoned PR pro and for anyone who is just trying to figure out a way onto the media's radar screen.
Rating:
Summary: Free Publicity - A Must Have PR Tool (Reprinted review)
Review: A new PR "how-to" book has hit the scene, but this one has a twist - it is written by a practicing broadcast journalist. Jeff Crilley of Dallas' Fox 4 News channel went to lunch with a PR pro friend last year to give her some insight into getting coverage for her clients. After his frank discussion of what she was doing wrong, she suggested he should write a book. Unlike a lot of people who are told they should write books who actually don't, Jeff did - titled "Free Publicity." And, as near as he can tell, he's the first non-PR person to write a PR how-to book. You can tell the book was written by a TV journalist because it is short, informative and very to the point - written in clear and concise language. For busy PR people who often don't take our own sage advice to keep it simple, this is an easy read (it takes maybe an hour and a half to finish). Further, it is really more than just "spying on the enemy," so to speak. Jeff's book does make great points about what works - and what doesn't work - in getting the media's attention. He also discusses in-depth what times you should be looking out for as "slow" times and how to best take advantage (or know when to avoid) what he calls a media "feeding frenzy." Jeff's book is a bit like a journalist manual, and he stresses how timing is everything. He's frank about what journalists think about lame pitches. But, he's also not ashamed to admit that even the most off-the-wall story, pitched at the right time, can get a lot of exposure (enter the "Elvis chicken"). I recommend this book for the seasoned PR pro and for anyone who is just trying to figure out a way onto the media's radar screen.
Rating:
Summary: Free Publicity: A TV Reporter Shares the Secrets for Getting
Review: Fabulous book! Follow the advice step by step and you can't lose. It tells you what to do and how to do it. All you need are your own ideas that relate to your goal. He gets right to the point and moves on without beating you over the head or diverging into the woods. I wish I had had this book years ago when I owned my own store.
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