Rating: 
Summary: Poderosa herramienta (Español)
Review: A diferencia de muchos otros libros y nuevas teorías, considero que las herramientas descritas en este texto, bien pueden aplicarse a los productos y servicios latinoamericanos, claro, con su respectiva cuota de diferenciación entre las características de los mercados. Godin da un enfoque realmente diferente a la forma de promover y dar seguimiento a productos y servicios.
Rating: 
Summary: Fantastic - makes sense and will highly influence
Review: This book should be read by people who want their product or service to rise above mere success. For a product to be insanely successful the users of the product must market it for you. Godin examines how you can enhance and support this process. If you take some of the concepts to heart and think of the possibilities it will make your head spin. However if you have an average product then this won't help you, the product/service must be worthy of being a virus.
Rating: 
Summary: Seth takes credit for Memetics
Review: I picked this book up to see if there were any new ideas under the sun. At first I read along hoping to see some original thought on marketing ideas. I quickly realized I had heard of this 'ideavirus' concept before, only it was called memes before. The book makes a very sloppy stab at translating the science of Memetics into a 'revolutionary' marketing strategy. This would be fine had it succeeded. A workable introduction into the marketing implication of Memetics would be a very valuable tool to anyone trying to propogate an idea. However this book fails in accomplishing that goal. As it stands the book simply creates a feeble representation of Memetics, rebrands it as the 'ideavirus' and proclaims the author as head of a revolutionary new marketing technology. I started hoping to find some new ideas under the sun. This was not to be. The book earned its place, and that place is where the sun don't shine.
Rating:
Summary: You need this book if you are serious about marketing
Review: You need this book if you are serious about marketing. Seth Godin does a great job of outlining the various mechanisms behind word-of-mouth advertising in today's world.
Rating:
Summary: Learn how to make your ideas contagious
Review: This is a great book for learning how to make your ideas contagious. Your ideas won't work if you don't know how to communicate them to others and get other people to buy into what you want to do.
Rating:
Summary: New Approach
Review: Seth Godin in his new book explains new approach of marketing. As a founder Director of Direct Marketing in Yahoo, he explains how the viral marketing, which he adds new values to it and redefines it as an ideavirus, works and why it is successful and why it is more efficient. This is a great book for everyone who wants to learn how companies...became successful in a very short time.
Rating:
Summary: New Approach
Review: Seth Godin, founder direct marketing director of Yahoo, wrote a great book. He defines new approach of marketing and gives examples of success stories, such as Yahoo, Google, Napster and Hotmail. As an alternative to traditional marketing, he explains why viral marketing, which he adds new values to it and redefines it as an ideavirus, is the future of marketing.
Rating:
Summary: A must-have!
Review: This is the newest book by Seth Godin, which is one of the authors that most influenciate my ideas. This book is the continuation of the masterpiece Permission Marketing (which is about how to change the traditional marketing idea of interrupting people by permission marketing). Unleashing the Ideavirus brings the answer to the obviuos question after reading Permission Marketing: "How can I obtain people's permission, since this involves at least one interruption?". The idea behind this book is simple: why spending zillion dollars on TV ads if you can spend much less at word-of-mouth campaings (which the author calls "ideavirus"), and which is more efficient? This book confirms what I am saying for ages: if you have just build up your own company, it is not worth to sepend money on traditional media. The books is full of case studies, with enphasis on internet business. The ideas on which this book is based aren't quite new, but this is the best shot of Godin's work: he can arrange, at just one book, everything you must know in order to understand and make efficient marketing campaings in this new century, without spending time with complicated ideas which doesn't work at pratical levels. The contents of this book are of immediate pratical use, on whichever business your are running: traditional, internet or informal of any kind.
Rating:
Summary: The Missing Link
Review: The recent bloodbath among online content peddlers and digital media proselytisers can be traced to two deadly sins. The first was to assume that traffic equals sales. In other words, that a miraculous conversion will spontaneously occur among the hordes of visitors to a web site. It was taken as an article of faith that a certain percentage of this mass will inevitably and nigh hypnotically reach for their bulging pocketbooks and purchase content, however packaged. Moreover, ad revenues (more reasonably) were assumed to be closely correlated with "eyeballs". This myth led to an obsession with counters, page hits, impressions, unique visitors, statistics and demographics. It failed, however, to take into account the dwindling efficacy of what Seth Godin, in his brilliant essay ("Unleashing the IdeaVirus"), calls "Interruption Marketing" - ads, banners, spam and fliers. It also ignored, at its peril, the ethos of free content and open source prevalent among the Internet opinion leaders, movers and shapers. These two neglected aspects of Internet hype and culture led to the trouncing of erstwhile promising web media companies while their business models were exposed as wishful thinking. The second mistake was to exclusively cater to the needs of a highly idiosyncratic group of people (Silicone Valley geeks and nerds). The assumption that the USA (let alone the rest of the world) is Silicone Valley writ large proved to be calamitous to the industry. In the 1970s and 1980s, evolutionary biologists like Richard Dawkins and Rupert Sheldrake developed models of cultural evolution. Dawkins' "meme" is a cultural element (like a behaviour or an idea) passed from one individual to another and from one generation to another not through biological -genetic means - but by imitation. Sheldrake added the notion of contagion - "morphic resonance" - which causes behaviour patterns to suddenly emerged in whole populations. Physicists talked about sudden "phase transitions", the emergent results of a critical mass reached. A latter day thinker, Michael Gladwell, called it the "tipping point". Seth Godin invented the concept of an "ideavirus" and an attendant marketing terminology. In a nutshell, he says, to use his own summation: "Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people and send them unwanted marketing, in large groups and hope that some will send you money. Instead the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk." This is sound advice with a shaky conclusion. The conversion from exposure to a marketing message (even from peers within a consumer network) - to an actual sale is a convoluted, multi-layered, highly complex process. It is not a "black box", better left unattended to. It is the same deadly sin all over again - the belief in a miraculous conversion. And it is highly US-centric. People in other parts of the world interact entirely differently. Two successful authors, Melisse J. Rose and Doug Clepp, are now in the process of constructing a web site that will institutionalise "buzz marketing" (a technique they successfully applied to their own products). They intend to help authors to mine the Internet for readers who will then interact with other readers to generate a favourable "hum". You can get them to visit and you get them to talk and you can get them to excite others. But to get them to buy - is a whole different ballgame. Dot.coms had better begin to study its rules. Sam Vaknin, author of "Malignant Self Love - Narcissism Revisited".
Rating:
Summary: Connect and then connect again
Review: "Unleashing the ideavirus" seems to be the 2nd part in what I hope is a 3 part manifesto by Seth Godin. "Permission Marketing" introduced his concept (as he notes, an obvious but underpracticed one) that companies will be more successful if they first gain consumers permission to market to them. "Unleashing the ideavirus" carries this a step further and explains how you can then capitalize on that connection to get consumers to do your marketing for you. Don't buy this book if what you are looking for is a way to develop a marketing plan for your business. Do buy it if what you are looking for is a clear and concise message on why old style marketing is dead - or at least dying. The third part of the trilogy I would like to see - A how to book on developing Permission Marketing and Ideavirus'.
|
