Rating: 
Summary: OK Book, Outdated Ideas
Review: This book is OK but some of the ideas and examples are already outdated. Some of the sites featured in the book have already been shut down! Does this mean idea viruses don't necessarily work? Or perhaps everyone's trying to use the concept of idea viruses to market their business and so the concept has lost its fizzle?...
Rating: 
Summary: I caught the bug!
Review: Seth Godin have wrote a masterpiece in my book. I have read many excellent books but this is the first time I have been moved to
write a customer review. Counter to traditional marketing wisdom,which tries to count,measure,and manipulate the spread of information, Godin argues that the information can spread most effectively from customer to customer,rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus and cheerfully egg marketers on to create and environment where their ideas can replicate. For example one of the largest if not The largest internet book store offers free e-Cards that you can send to family,friends,coworkers and etc... When the card or cards are sent guess who they're first greeted by? your're right! The bookstore informing them that they have a e-Card from yours truly(me) Now to view the e-Card ,just click on the link to A-----n.com Now when my wife see this beautiful(I picked it)e-Card she will also have the opportunity to send a e-Card or Browse the books. Did I mention that my wife is the Admin for her Dept with a keyboard with her finger on the forward button to e-mail her army of friends about the e-card I sent her. I don't believe that a business could sell
her friends like she will. As you can see from this example how books,tapes,vhs,and e-Cards can be sold from customer-to customer
rather than from business to customer. ooh! by the way,why do you think you're reading this review now if it was'nt for me to tell you to crawl,run,or leap to buy this book. just imagine! I only gave you one example the book is loaded with them. An if any book can have me blabbering about how Fantastic it is you better not miss this one. " A classic in the making"
Rating:
Summary: Shockingly Unconventional
Review: First, it's easy to read. No big words. Seth invents words but they are easy to understand (and very useful too). Of course you're reading this because you can't afford a big conventional ad budget and you need to find out how to succeed in the market place without it. For this reason the book is a total inspiration! Seth makes you think differently about your product. You see new opportunities for it with new eyes you never would have before. It injects enthusiasm into you for your product, more than you ever had before. You have more hope, you're somewhow just a little smarter, more focused and more well informed when you talk to other people about what you're trying to get people to buy. If you've got something to sell, buy this first.
Rating: 
Summary: Permission Marketing again
Review: This book has the same ideas of Permission Marketing. It's like reading the same book. It's a shame, because the author has been getting famous with his innovative ideas and speaches.
Rating: 
Summary: Inspiring...
Review: I have read this book twice, and I have also read many of the reviews here on Amazon. If you are looking for a "how-to", step-by-step approach to marketing, this is not your book. However, if you want to start thinking in new ways about the way you market anything, grab this book and keep a sheet of paper and pen nearby as you are reading it. The examples in the book, as well as the concepts and steps that are outlined, should inspire you to come up with ideas for your own business. Godin's previous book, Permission Marketing is another book that should be considered, as is Malcolm Gladwell's The Tipping Point, which is referenced in Ideavirus many times.
Rating:
Summary: No beaming light inside
Review: When you see the cover you think perhaps an idea will emerge or a bright light will blind you with promise. Well, not quite. The book is a pretty good read - won't take long - and does give you some framework to think about interacting with people / customers via the web. If you happen to be really into the topic it will be a non event. If you are trying to get a handle on it as a neophyte then it is worth the read. ...
Rating:
Summary: Sorry Seth
Review: Sorry but this book is copy copy copy of his first book and The Tipping Point. It is obvious that Seth is a student of the Peppers and Rodgers write the same book over and over again club.
I would not be so irate other than the price of the book is so obsurd that you expect more value. Spend the money taking your spouse to dinner.
Rating:
Summary: The all-time classic must-read viral word of mouth...
Review: A book you ought to read, if for no other reason than to realize what everyone else is talking about. Ideas spread. The faster they spread, the more people they reach, the more they're worth. We're living in a world in which governments, marketers and everyone else is battling to spread their ideas. Whether you are spreading (or just being used as a tool by others) you need to understand Godin's ideas. He's funny, rational, lucid and a pleasure to read.
Rating:
Summary: Delightful, practical, concise
Review: Godin himself notes that much of the content of his book (and his earlier Permission Marketing) seems obvious. Yet, as he goes on to show convincingly, that which is obvious has rarely been practiced. When you read Godin's thoughts about permission marketing and ideaviruses, they may sound obvious yet almost all marketers continue to throw huge sums of money at old-fashioned interruption marketing. The infamous peak of this was the spurt of expensive Superbowl ads by transient e-tailers. Like his previous book, Godin's Unleashing the Ideavirus entertains the reader while successfully setting off bursts of ideas along the way. Rather than marketing at the consumer, Godin's approach seeks to maximize the spread of information from customer to customer. The book provides the expected examples of successful ideavirus marketing, then develops a recipe for concocting your own ideaviruses. In order to show how to make your idea infectious, the book examines what makes a powerful 'sneezer', how 'hives' work, and applies the concepts of critical velocity, vector, medium, smoothness, persistence, and amplifiers. As Godin shows, the now-familiar idea of viral marketing is one very specific form of ideavirus marketing. Most businesses will not be able to engage in true viral marketing, but all can use the ideavirus approach. While you may finish Unleashing the Ideavirus thinking that you really did not learn anything drastically new, it is unlikely that you will feel that you've wasted your time. Godin has once again written an enjoyable book that cleverly packages important ideas that have obvious practical use. Any book like this that causes the reader to continually stop and rapidly jot down ideas to implement is well worth the hour or two it takes to read.
Rating:
Summary: Let Seth Godin put a bug in your ear!
Review: Ever since reading through this wonderful discourse on communicable marketing techniques, we’ve been ready to jump on the bandwagon and tell a few hundred friends. Godin’s style is infectious, filled with verve and energy. He is an author who is obviously in love with his subject, and it shines through every word. The book is broken into small sections that read smoothly, and each imparts a new point. There is little repetition here, although one can also say that there is also little that is new. But throughout history, most great theories are not new in their entirety but are imparted with such impact at the right time that they are picked up and carried into the consciousness. Ideavirus is just that. The book reads like a PowerPoint presentation; one can practically see Godin standing before a conference table full of associates passing on the fever: gesturing emphatically and hopping up and down. If any faults could be found in this book it would be 1.) The concept of sneezing as passing the word: sneezing is not a particularly pretty act, and to have that image in the mind over and over while reading was irritating. 2.) The photographs run from poorly done (the vegetable peeler on page 44), to disgusting (the sneezer on page 48 – looked like Hitchcock expelling some very unwelcome germs), to just plain weird (the Medusa on 115). Some of the photos/graphs were appropriate, but more fit into the above categories than did not. For those who seek to find New World Market, follow Godin. We truly believe he knows the way.
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