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Summary: The ultimate guidebook for those interested in coaching
Review: So you want to start a new business enterprise as a personal or executive coach? Reading a copy of "Getting Started in Personal and Executive Coaching" is the place you will want to start. This is not just another book on the joys of coaching, but has real life information that you should know before making the commitment. The authors have provided some cold, hard facts about executive coaching including how long it typically takes to get started, how much the average person earns after one year in the business, typical problems getting clients and referrals and what to do about it. The book is a business analysis of the industry from beginning to end. It includes such important information as what you need to know to get started, what you need to know to succeed, how to market, how to segment your market, how to target that segment, financing your business, Internet marketing, using E-zines, and using web sites. Fairly and Stout even include seven secrets of highly successful coaches. This is a complete road map of what to realistically expect, how to get to your goal, and all the steps along the way. If you are interested in becoming a personal or executive coach it is a highly recommended book and the best I've come across to date.
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Summary: Dr. Patrick Williams, CEO of Inst for LIfe Coach Training
Review: Stephen and Chris have writtne an excellent book wiht many tips and techniques that are proven to not only learn how to be a great coach, but how to build a successful business as well.
I highly recommend this book, especially for those coaches who wnat to coach in both the personal and business arena.Patrick Williams, Co-author of Therapist as Life Coach: Transforming your Practice
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Summary: This book is hot! The "must have" guide for ALL coaches.
Review: Stephen Fairley and Chris Stout collaborated to create the coach's "must have" guide to getting started. Even for established coaches it's more than simply a refresher - it provides a benchmark to go "from good to great" for a coaching business. There's no doubt that coaching is serious business: Stephen and Chris show coaches how to treat their business with respect. Their approach isn't based on theory: they surveyed 300 successful coaches, then distilled the results into an easy to read (and follow) book. As one of the coaches interviewed by Stephen, I waited in anticipation to read their book. One word suffices to describe it - Outstanding! Wondering about the different types of coaching, including the challenges each client group faces and how to market to them? This information is here. Strategies, tips, powerful questions, checklists, tools: there're all here just waiting for you to implement. In a step-by-step fashion they discuss how to sidestep the pitfalls and mistakes that most beginners face. They also outline the best practices for building a successful practice including establishing a target niche, fee setting, set-up costs, revenue forecasting, and marketing. The last chapter, "Seven Secrets of Highly Successful Coaches" provides the insider's peek at the strategies used in the most successful coaching practices. I found lots of new ideas that I'm going to implement in my own business. Coaches who are serious about the success of their coaching practice will read this book more than once and keep it as a ready reference. As Stephen says in closing, "Here's to your never ending success.
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Summary: Personal or business coach? This book will help
Review: The authors have captured my attention in this book. They take you step by step to help you decide "your place" in the coaching field. From there they lead you through target markets, marketing and so forth. This is a must read for anyone intereseted in starting a coaching career.
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Summary: A 'must-read' book
Review: This is an excellent book packed with hundreds of proven strategies and practical technques how to build a thriving coaching practice. Stephen and Chris take all the vital elements of getting started in personal and executive coaching and bring them together into one valuable resource. This book is essential for not only new coaches but also for all coaches who want to build successful coaching practice.
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Summary: Getting Started in Personal and Executive Coaching
Review: This is an excellent comprehensive resource that covers the A-Z's of establishing a coaching practice/business. The information is straight forward, instructional and thorough. A much awaited "how to" book and a must read for coaches at all levels and stages of their practice development.
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Summary: Getting Started in Personal and Executive Coaching
Review: This is an excellent comprehensive resource that covers the A-Z's of establishing a coaching practice/business. The information is straight forward, instructional and thorough. A much awaited "how to" book and a must read for coaches at all levels and stages of their practice development.
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Summary: Starting out coaching? This is a must read
Review: This is one of the best primers on coaching. Anyone who is just starting out as a coach or thinking about becoming a coach should read this book. Stephen brings the much needed tactical world of business to coaching. Reading this book first will help you succeed.
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Summary: Starting out coaching? This is a must read
Review: This is one of the best primers on coaching. Anyone who is just starting out as a coach or thinking about becoming a coach should read this book. Stephen brings the much needed tactical world of business to coaching. Reading this book first will help you succeed.
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