Rating: Summary: The key message is to Anticipate Change Review: Changes happen frequently in our life, some good, some bad, some no point questioning whether it is good or bad because they cannot be reversed and the only way to react to it is to accept and adapt. For example, other companies coming to compete with you (as mentioned in the discussion section of the book), crash of the stock market, lost of loved ones etc.As for bad changes like your boss overlooking your promotion (mentioned by one of the reviewers), I do not think it is the intention of the author to tell us to just accept it (bad change) blindly. When the author describes the reaction of Hem towards the missing cheese, the point he wants to make is not about not questioning the change and accept it as it is. The point he wants to make is that we should not deny the change or over question or analyse the change to the extend of bogging ourselves down and missing opportunities (hence the portion of the story where Haw found little pieces of left over cheese at a cheese station visited by someone else earlier). Unfortunately, who can tell us how much of questioning and analysing the change is too much? Therefore, the key message I got from the parable is not about questioning and analysing the change, and then reacting to it, but to anticipate the change! Imagine if you know that your boss can be quite careless sometime, and hence you anticipate that he might overlook your promotion, you would be able to hint to him in advance so that he does not move your cheese. Imagine if you realize that you and your spouse are drifting apart, and anticipate that it would lead to a divorce, then you would be able to take actions to save the relationship before it is too late. Therefore, it is not the intention of the author to tell us to accept change blindly. The author merely points out the problem of questioning or anaylsing the change too much. The best thing for us to do is to anticipate change. The real reason why Sniff and Scurry can react to the change so quickly is not because of their instinct, but because they anticipated the change. The real reason why Hem and Haw need to question and analyse the change is not because they are smart people, but because they did not anticipate the change.
Rating: Summary: Good Advise, Easy Read Review: The story is very easy to read and helps you look at change as an opportunity. Most of the info is common sense, but it does help highlight some of the poor the choices we make if we view the world as though we were victims.
Rating: Summary: A badge to label the addle minded Review: A mere ninety-four pages in length and I haven't seen typeface that large since Dick and Jane saw Spot run. So-called educated people will see this book as worthy. Intelligent people, on the other hand, will see the true value of this book, a beacon to identify the thoughtless and the dull.
Rating: Summary: Simple but helpful Review: People seem too quick to dismiss this book. Don't do it. Though it is simple in its presentation and short in length, the message is powerful. Our entire staff read this as we went through an organizational change. We adopted the metaphor, and it helped us to put words to the struggles we faced in our transition. The perfect companion to management in transition, or anyone facing the battle of change.
Rating: Summary: A New Look At Life Review: Whether you relate this book towards your work life, or your personal life, it's analogies are insightful and completely eye opening. I think this can relate to any situation of change in any aspect of your life and offers great guidance. A must have on the bookshelf during any time of uncertainty for anyone and everyone!
Rating: Summary: "Why is this cheese being moved so much?" Review: The reviewers who ask, "Why is this cheese being moved so much?", are the very people for whom this book was written, and they just don't know it. Bad things happen, so why waste your time asking "why"? It is best to be ready and just "get on with it". If you don't like the cheese being moved all the time by the "higher ups", have the guts to quit and find other work. The bad news is you will find the same problem at your next job. No one is entitled to things working the way they want. Life doesn't work that way. Stop complaining and adapt. Also, ALL change can be positive, if you look at it with a positive attitude.
Rating: Summary: The death of management accountability Review: While flexibility can have its merits versus inflexibility as an employee, both extremes can be ill-fated. This book seeks to teach the philosophy that the key to operating in today's workforce is simply to "go with the flow" no matter what the situation. The parable's message is essentially to look on the bright side and find exciting opportunities in chaos. What it fails to mention, however, is that the chaos that ensued was generally caused by poor management. No longer is the onus on management to lead, to guide, to plan, or to foster. Instead, employees are simply tasks and must bend to the wind that takes them. Welcome to the New Economy. I would suggest that corporations instead encourage their employees to read "Requisite Organization" by Elliott Jaques and "How Come Every Time I Get Stabbed in the Back My Fingerprints Are on the Knife?:And Other Meditations on Management" by Jerry Harvey. Companies must demand management personnel perform the function they are paid for - to work for the success of the firm by being strategic in developing both their customers AND their employees.
Rating: Summary: Incredible book; common sense for life! Review: You *must* get this book. Uses simple metaphor of story characters and their search for cheese to illustrate business and life's ups and downs, and the need to move with the cheese. Can also help with stress management and successful ideas. You will want to pass this on to friends and colleagues after reading!
Rating: Summary: A potboiler of suburban lust at assorted Sunday barbecues. Review: Athena Dewey, granddaughter of the grand old man who made the Dewey Decimal System a tortuous impasse for elementary schoolers everywhere, is a lonely spinster with little talent and an overabundance of money. Instead of going to church and tithing properly, she wastes it flagrantly on cosmetic surgery after cosmetic surgery. She is, as you may guess, deeply in love with her plastic surgeon, Dr. Amadio Benfolio Della'Quantico: Brazilian, handsome, worldly, charming, debonair, and despotically greedy (the title comes from the insistent refrain he shreiks daily at his young servant, Antonio Barracupas. "Tonio-Grande, as the local maidens call him(apparently, few virgins among the unrepentant lot of them), is the twenty four year old orphaned son of a Brazilian nobleman, killed in what he believes to have been a plane crash over Las Vegas (but the truth is part of the shocker that comes at the end), is a lusty lad who manages to be forgiving and philosophical towards his cruel master - until he sees what the doctor has done to Athena Dewey, our lonely, fortyish, heroine-of-a-sort. What cosmetic surgery begins, Tonio transforms by novel's end, into a lusty, international, chain smoking, hard drinking, Brazilian Blues Diva with a 'tude (still not sure what that is). I highly recommend this book to fellow ministers everywhere. I've squeezed quite a few Sunday sermons out of the licentiousness luridly displayed herein. This lewd luridity is really what prevents me from awarding it 5 stars. Actually, it was quite amazingly difficult to put down.
Rating: Summary: Brilliant marketing of timeless tips and well-worn adages Review: Hello, This book is an historical gem. For those who remembered the last revolution in Business and Marketing this book will come as quite a surprise, because it repeats many things that we once thought correct, but in a style that is way more convincing and compelling. Moreover I liked the title, which is much more down-to earth than some of the more prosaic and ego-centric titles of the past. Well, its worth a read, even if it is to have something in common with the rest of the aspiring executive golfers and water fountain philosophers. Good reading! Regards, Martyn R Jones
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