Rating: Summary: First we got chain-email, now chain-book Review: If you've read the reviews below, you probably noticed that people don't give very high ratings for this book. Then how come the book sells so well? I think it was Amazon's best selling book a few years back. The reason is because it uses the same strategy as those chain emails. It has a nice little idea that is packaged with a referral suggestion. You'd be surprised how many people will follow the suggestion and spread out the word. Companies are also suggested to buy books for their employees, and that means hundreds or thousands of books per purchase.Just like emails, it doesn't cost much to refer the book to other people. It doesn't cost a lot to buy the book neither. So I think that's how the book became so popular. Pesonally I don't hate the book as much as some people here. It's a nice parable that might be applicable to some instances of my life.
Rating: Summary: Insulting Review: After my company made me sit through a seminar using the video version of this 'bestseller', I decided I had to borrow the book (would never pay for it) to see if it was as bad as the video. It was. Kiddie stuff better suited for grade-schoolers. If you want to read something entertaining on how adults deal with professional change, try "No One's Even Bleeding" or "Delano".
Rating: Summary: Everything That's Wrong with Corporate Education Review: I spent seven years in the corporate/workforce training field, and never reached lower points than my run-ins with this unfortunately popular piece of tripe. My job was to train employees in the use of extremely complex software systems ' training that required deep analytical thinking by the employees. I was never more distressed than to teach a high-impact software class to a group of people who had been exposed to 'Who Moved My Cheese' in the recent past by another trainer. Any company that thinks this book is useful in the training or motivation of employees epitomizes everything that is wrong with corporate education today. This book does contain a useful premise in how employees have to deal with change and competition in the workplace. However, distilling these important matters into the inane parable of mice in a maze is a device meant for grade school students. Parables are used to teach complicated topics to kids. But using a parable to teach an important but non-complex topic to freethinking adults who are smart enough to get a job at a corporation is as nonsensical as it is insulting to their intelligence. Any company that subjects their employees to this dribble (plus the dreaded 'group activities' that go with it) is too concerned with weak trends and not concerned enough about encouraging independent and intelligent thought among their employees. If you work for a company that makes you read this book, consider working elsewhere because they obviously don't think you're very smart.
Rating: Summary: every good company man should have this book on his desk Review: Shame, one of those human 'beliefs and emotions' that 'fills my brain' and clouds my vision, wells up in me when I think that I am of the same genetic make-up as the rats in this book. The world is no longer controlled by governments, it's controlled by corporations. The war between them was lost long ago, and money was its bullets--except for we missed it because it wasn't covered on the nightly news. And this book is their _Mein Kampf_. _Animal Farm_ as written by the pigs.
Rating: Summary: The Berenstein Bears of Self-Help Strike Again Review: This book truly is a-maze-ing. Let me elaborate: The actual text starts on page 27, and the book ends on page 94. The text is 14-point font. Every other page consists of either a single paragraph or a huge wedge of Cheese with a beat-me-over-the-head-with-a-cheese-wedge observation posing as insight. ...and is a BEST SELLER! I don't know who that speaks worse of, the shysters posing as shrinks or the general public posing as Pavlov's dogs. Not only is the price highway robbery, but the concept is blatantly abusive. The premise of the story is a group of friends at a reunion, one of whom revolutionized his whole company with this story and is passing it along. He emphasizes how the whole company laughed at the corporate executive who felt this story was a waste of time and nicknamed him "Hem", the character who refuses to change. He also mentioned he had to let go the people who refused to change--i.e. the people who did not like the story. TRANSLATION: "If you think this book is a waste of time, then you are an idiot and will be mocked and destroyed while others succeed in your wake." This book certainly is a waste of time, but not too much time. But it's still a pretty expensive way to spend a half-hour. On a final note, this is an actual line from the book: "Hem and Haw continued to hem and haw."
Rating: Summary: This Book is For Idiots...I Should Know Review: This book is a useless waste of time. I read it carefully -- believe me -- I have the mental scars to prove it. CHEESE prepares each reader to become a mindless, unthinking automaton. The book should be avoided at all costs...unless, of course, mindless automatism is your kind of thing. Then, by all means, ENJOY!
Rating: Summary: good to keep on hand Review: I liked this book because it's one of those books you have to say you've read to be "in the know." Lots of corporate honchos have read this book, so you can't be left out . It was a quick read and enjoyable. It won't change the way businesses are run, but it may inspire a few workers to do their jobs the right way.
Rating: Summary: Simple Read = Life Changing Results! Review: I discovered this book working in the public sector...it was required reading for Management prior to reorganization. This book is great! It will prepare you to deal with change in any type of situation. Nothing stays the same at work, school, home, marriage, partnerships, business etc. We as people can get too comfortable and then change rocks your foundation. Well, this simple story shows you how to mentally handle change in any capacity. You will want to read it at least once a year as a refresher. I was surprised to see that NFL players also read this book...
Rating: Summary: This...book has NOTHING to do with Cheese!!!! Review: I was severely disapointed. As a Canadian, we take our cheese very seriously. I saw the title, and thought perhaps it was a new type of suspense novel, about the rarely discussed 'cheese napping's'. Imagine my disgust when I found out that its a mediocre self help book.... and still.... NO CHEESE! This is false advertising. If you are looking for REAL information about cheese, seach the archives of the [url]
Rating: Summary: A Timeless Message Review: As an information technology business consultant I continually encounter companies and individuals that either resist or sabotage the change created by the introduction of technology. Numerous complex volumes exist on the subject of "organizational change management" as do consultants with uncertain agendas. Nevertheless, this little book seems to explain this important concept to the average person with more humor and grace then I have experienced with the pros. I now carry an extra copy with me on business calls in case I identify a need to pass this important message on.
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