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Summary: Amazing sociological insight with universal application!
Review: Perhaps one of the most influential books I have read in years, "The Tipping Point" is a profound look at how trends emerge -- sometimes without warning -- to become social epidemics. Through wonderfully rich case studies and very clear explanation, Gladwell makes the reader appreciate the significance of people, messaging and contexts that have shaped some of the greatest social events of our time. A must read regardless of profession or age!
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Summary: Interesting Case Studies
Review: While I really liked the case studies and his ideas about different types of people being important in spread new ideas, products, etc. I now have to try and implement his ideas at my internet business.
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Summary: tip the author
Review: Fascinating book which has provided me with many new frameworks to things about social and cultural change (...and the human condition, etc.), about which I soon found my myself blabbering about to friends and colleagues the day after I read it in one sitting. I appreciated how Gladwell develops each of his case studies sufficiently, yet keeps the length of the book manageable. As a Sesame Street alumnus who's ridden the NY Subway several times in the last two decades (but who is embarrassed to mention he missed the entire Airwalk advertising campaign), I found the cases compelling and illustrative. The weakest chapter for me (a health professional) was the last, on nicotine addiction, though I've long agreed most anti-smoking health campaigns have failed to reach, if not militated against, their goals because they miss the hipness factor. Notice that most of the negative reviews here are based on the audio version--so, READ the book. Finally, I'm excited about this book's message because it empowers--not just those who want to say make wads of cash, but also those who strive to make the world a better place.
Rating: 
Summary: Valuable concept in too many words
Review: The tipping point creates a valuable concept of the contageous potential of new ideas. The core concepts and the associated terminology could have been presented concisely in half the time. Too much history on the "stickiness" of Sesame Street bogged me down and nearly forced me to fast forward. In reviewing the tapes a second time to outline the key concepts, I skipped 80% of the monologue. More varied examples of fads, movements, and changes in conciousness would have been more valuable. I will reccommend this book to others who may seek to change the conciousness of any group, but skim and outline the operative concepts and absorb as much of the examples as needed to appreciate the message.
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Summary: Incredible Reading and¿ Effective Practical Guide
Review: There are books that reader never forgets after reading. The Tipping Point is one of such magical information sources. It does not leave the reader - this book comes to one's mind again and again. Its incredibly simple but so powerful conclusions constantly remind about this book while one thinks over the common everyday events, reads newspapers, watch TV, etc. Malcolm Gladwell brought us a little bit closer to understanding of what we are and how our society develops. The most important is that his profound insights can be used practically to more efficiently promote new ideas and better achieve individual goals. So whatever you are doing - just looking for a job or promoting a new multimillion dollar project - you must read this book.
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Summary: The Tipping Point
Review: An important work for doers and thinkers throughout the world, The Tipping Point reveals how little insignificant but concious acts can cause dramatic results. Thinking in terms of an epidemic, one can see how a trend can tip into a massive movement. More important, however is that concious action on even a small scale can bring big results. Case in point is the story of the drop in crime in New York City. Two small but significant changes in policy and thought brought about this massive change. While the terms connectors, mavens and salesmen may seem a little obscure, great value can be gleaned from envisioning oneself in these roles. Finally, on a lighter note, having never played the "Kevin Bacon game", I was pleasantly surprised to see that Bacon is way down the list of connectedness. Read, better yet, absorb this book.
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Summary: Amazing Insights
Review: This book is a must read for anyone involved with marketing, public policy, of sociology. It is an easy read - probably a weekend for most people - but Gladwell has an amazing ability to complex ideas in easy to understand ways. He backs up every point with research and real life examples which helps to stimulate ideas in experimenting with his concepts in your own environment. Anyone who has read Moore's Crossing the Chasm will enjoy this as a reference in how to cross the marketing chasm. Gladwell helps explain how word of mouth works, how to tap into it, and how very small things can indeed make very big changes.
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Summary: Never underestimate the power of an epidemic
Review: Malcolm Gladwell presents an interesting story of the spread ofepidemics (whether they are biological or social). With very effectiveevidence, he theorizes categories of people who help pass social behavior on to the masses. His simple rules of behavior and powerful case studies weave a grand tapestry of the effects that the "Law of the Few", the "Stickiness Factor", and the "Power of Context" have on everyday life. The power of this methodology will be made apparent as marketers and sociologists use these ideas to promote the spread of information. As he puts it, by changing the context and the messenger, you can change the message, and that is where influencers should focus their efforts. All in all, this is a remarkable analysis that seems to be spreading to the masses like its own epidemic.
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Summary: Interesting Read
Review: Malcolm Gladwell, a staff writer for New Yorker Magazine, in The Tipping Point, writes a fascinating study of human behavior patterns, and shows us where the smallest things can trigger an epidemic of change. Though loaded with statistics, the numbers are presented in a way that makes the book read like an exciting novel. Gladwell also gives several examples in history, where one small change in behavior created a bigger change on a national level. He also studies the type of person or group that it takes to make that change. Gladwell's first example is the resurgence of the popularity of Hush Puppies, which had long been out of fashion, and were only sold in small shoe stores. Suddenly, a group of teenage boys in East Village, New York, found the cool to wear. Word-of-mouth advertising that these trend-setters were wearing the once-popular suede shoes set off an epidemic of fashion change, and boys all over America had to have the "cool" shoes. Galdwell also examines the difference in personality it takes to trigger the change. For example, we all know of Paul Revere's famous ride, but how many of us know that William Dawes made a similar ride? The difference was that people listened to Revere and not to Dawes. Why? Revere knew so many different people. He knew who led which village, knew which doors to knock on to rouse the colonists. Dawes didn't know that many people and therefore could only guess which people to give his message. There are several other phenomena that Gladwell examines, showing the small things that spark a change, from the dip in the New York City crime rate to the correlation between depression, smoking and teen suicide. If you want to change the world for the better, this book will give you an insight into the methods that work, and those that will backfire. It's all in knowing where to find The Tipping Point. Jo @ MyShelf.Com
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Summary: New way of looking at situtations
Review: Ever wonder why the crime rate goes up or down; a book becomes a best-seller; why smoking usage is increasing or how the flu spreads? Gladweell shows us a different way of looking at events and the reasons behind them. The Tipping Point will help you analyze complex problems by showing the relationships of cause and effect. Some of Gladwell's conclusions are truly eye-openers. A very easy and fast book to read while still providing new and insightful information.
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