Rating: 
Summary: Excellent, but down to earth
Review: Want to know how to sell? You've got to sell value. That's the gist of the book. Determining what's of value to your client and how to provide a solution that meets this value criteria is what this book is all about. If you ever had any client facing role (you might be a consultant, or you might be a store clerk or a sales person of any kind) you will benefit greatly from reading this book. I loved Mahan's approach of first getting down to the major issues or opportunities, finding out their symptoms and solution benefits and then formulating a solution. Though I don't directly sell, as an Internet professional I am constantly in front of clients, recommending solutions. I find this material invaluable as a means of eliciting client participation during the solutions process. The book looks thick, but that's because of the paper. A very easy read. A great book to buy and keep.
Rating: 
Summary: Save your money...
Review: While I appreciate the honesty and openess Mahan brings to the subject of selling, there is little new or insightful in this book. I would hope that the majority of salespeople have already crossed the "morality bridge". It is an easy read, and well articulated. Unfortunately,there is little correlation between what he proposes is a "process" (it's not) and the concepts articulated in the book. Also, I kept looking for things that would make a salesperson a better salesperson, and found very little. Other than avoiding bad business from the start, there's nothing here for serious, high level salespeople.
Rating:
Summary: A must read if you're a student of the game
Review: While it is true that this book will assist you in helping your clients become more successful, it does something more personal. It helps yourself become even more polished and professional. If I had to reflect on a true consultant's guide and considered the dozens of print literature I have read on sales consulting, this book is the best. It is easy to follow and offers a unique message to those who are a student to the game of selling. Anyone who claims that he/she is serious about their sales profession and has not read this book is, in the end, not serious about their career.
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