Platinum Rule Abridged

Rating:
Summary: Powerful common-sense principles for building relationships
Review: The Platinum Rule provides powerful common-sense principlesfor building relationships. It is must reading for anyone who depends on others (and who doesn't?). George Morrisey, author, " Morrisey on Planning"

Rating:
Summary: Understanding Yourself Increases Your Sales
Review: This book gives the student of human persuasion something to think about. Although not discovered by the authors, they outline four distinct personality styles. Knowing the style of your customer is a great advantage. They give numerous examples and insights on how to talk to and interact with the various styles. These examples and insights are very useful for a salesperson.

If you want to understand others first understand you. This work assists you in understanding what style personality you are. After understanding where you are coming from, you begin to understand where other people are coming from. This makes you an excellent communicator.

One of the most difficult areas of personal selling is figuring out what the customer really wants. This endeavor needs good communication skills on the part of the sales representative. Opening a window of communication with the customer is critical. And, you don't want the window to close when you have your neck out the window talking with the customer. Understanding how certain customers think about the world and other humans, helps with this window of communication. The authors give specific examples of how to talk to each personality style and what types of behaviors to expect.

The book is practical and the reader is immediately able to go from book to the field and use the techniques. If you are in the sales trade study this book. But we all need to sell ourselves and thinking about the techniques and concepts of this work will benefit anyone.

Rating:
Summary: Understanding Yourself Increases Your Sales
Review: This book gives the student of human persuasion something to think about. Although not discovered by the authors, they outline four distinct personality styles. Knowing the style of your customer is a great advantage. They give numerous examples and insights on how to talk to and interact with the various styles. These examples and insights are very useful for a salesperson.

If you want to understand others first understand you. This work assists you in understanding what style personality you are. After understanding where you are coming from, you begin to understand where other people are coming from. This makes you an excellent communicator.

One of the most difficult areas of personal selling is figuring out what the customer really wants. This endeavor needs good communication skills on the part of the sales representative. Opening a window of communication with the customer is critical. And, you don't want the window to close when you have your neck out the window talking with the customer. Understanding how certain customers think about the world and other humans, helps with this window of communication. The authors give specific examples of how to talk to each personality style and what types of behaviors to expect.

The book is practical and the reader is immediately able to go from book to the field and use the techniques. If you are in the sales trade study this book. But we all need to sell ourselves and thinking about the techniques and concepts of this work will benefit anyone.

Rating:
Summary: Truly Platinum Information
Review: Tony has taken complex psychological principles and translated them into easily understood concepts that will be valuable to anyone who interacts with other human beings! Even if you understand the concept of personalities, you are going to find tremendously useful information in this book. I highly recommend it.